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8 Tips to Write Better Content for your Blog

As a blogger myself, I found it somewhat difficult starting off and I’m sure many of you on the web had a rough start as well. So, to help all of the beginners or people who are just looking for some extra tips, I’ve compiled a list of tips to help write better content for your blog.

Lets face it… blogging is more than a quick fad. With Google looking at freshness signals and user experience, quality content is more than just a buzz term. Bloggers that fail to produce high quality content will not see the results and conversions like the bloggers that keep the visitors happy.

While some bloggers choose to write content strictly for SEO purposes, others are actually looking to please their audience. Use these 8 insider tips to maximize your websites value to both Google and users.

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Know your Target Audience

You can’t please everyone. Try and decipher what you’re writing about and make sure you know who you are speaking to. Know your audience and tailor your content for them specifically, trust me it is better to do this and will certain help in the long-run.

Have a Voice

No one wants to here a robot talk to them. When you write you must create a voice and develop a stance and dialogue that will separate you from the rest. Anyone can just type up a current event, but it takes a true blogger to insert a voice and it takes time but anything is possible.

Connect with your Reader

When people everywhere on the web read your content you need to send a message that will hit them, and hit them hard. You want to make a connection with your reader and reach them on another level. This will make your readers want more as they feel some type of way about you and what you have to say.

Consistency

Don’t do anything you don’t feel comfortable with. If you like to write about sports, there is no need to try and write about business. Be consistence in what you write as well as how you write. If you give your readers a good article you worked hard on, don’t betray them and don’t work as hard on your next. Bring your A game to every article you write and the readers will love you.

Make a Clear Point

If you write an article, your readers don’t want to here you babble on and beat around the bush. They want a clear and concise point. Your readers should know what the article is about and what you are trying to say, right off the bat. No need to put fluff in your article, just get straight to the point.

Quality over Quantity

All in all it doesn’t really matter how much or how little you write. What matters is how well it is written. You could have a 1000 word article, but it’s awful. Having a long article doesn’t make it better. With that being said you can still have a long article and it be good, but just write what you want to say and that’s it. If if took 100 words or 1000 words, just write how much you need to in order to say what you want to say, no more or less.

Don’t be a Bore

Try and excite your reader, entertain them if you will. Have a stylistic way of writing that your readers won’t get bored with you. Stay fresh and have good ideas, nobody likes a bore. Do something unique to get users attention, and stay on top of social media.

Stay Ahead of the Game

You are in constant competition with other bloggers whether you like it or not. If you write about sports and their was a blockbuster trade, you need to be the first to break the news to your readers. Stay updated with your content and be sure to always know whats going on in your niche.

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Let yourself be known as an industry leader. Conduct seminars, teach others, let your readers post links to your blog naturally. If you act as you are the best in your niche, you may soon realize that you ARE the best in your niche.

By: JR Solis – SEO Outreach and Blogger – Staff Writer at RankExecutives.com and researcher of Social Bookmarking for SEO for Bloggers.

5 Marketing Strategies For A Startup Business

Business

For sure that many of us wants to earn money. Many said that it is much more easier if you invest in online business. However, most who attempt did not success for they fail to implement proper start-up plan.

Marketing strategies that would help your business

Know your own point of view as a business

Before launching your business, make sure that you see things as a businessman’s point of view. You see, things would look very different if you will look at them as a businessman and as of a consumer. You have to weigh things because there would come time that you have to make certain decisions that will affect the future of your business.

Create your company’s brand

This is the most crucial part of introducing your business. You have to understand that before you can monetize, you should build first your brand. You have to build a strong connection that would bond you to your clients. It is important that your clients trust your brand so that

Start building awareness for your company

BusinessBuilding awareness for your company will help your business known more especially in your locality. You may sponsor an event like a marathon for a cause or sponsor a local team.  Join your  local Chamber of Commerce. Joining the local Chamber of Commerce will not only make your business known but also they would help you in improving and growing your business. You would also  get updates on the latest trends in marketing, economy and even technology. In this way you would be able to help improve your community and at the same time, getting your brand known.

Develop customer loyalty programs

BusinessWhen you acquire new customers, that is a good sign that you are in right business track. However, have you think about how are you going to keep these customers.  It is useless if you are just striving hard to attract and acquire new customers yet they do not become your regular customers. Create strategies that would keep the trust and maintain your current customers as well as winning back previous ones. Give special promos and discounts as well as freebies. It is also essential to have a Customer Relationship Management especially if your company is becoming bigger and bigger.

Once you have established  the other tips to a certain extent then, you can and should get creative

BusinessIf you are done with the first four steps, the next thing you have to do is to be creative. Of course, you should make new ways and strategies to make your site more innovative. If you do not make any changes to improve your site, your customers and visitors may find it very boring. Thus, they will navigate away from your site and look for a more interesting site or blog.

Final Words

Add a little spice into your website like putting some relevant graphics. Besides, the readers would understand your content better if they can see relevant images and icons in your website. These marketing strategies may seem so easy but if implemented improperly it will put your business into trouble.

Google Authorship – Do You Have Yours?

Are you a writer or a blogger? How do you protect your works from other who want to stole them? Have you heard about Google Authorship?

What is Google Authorship

Google Authorship  is a new feature released by Google. This is to protect the ownership of the author and verify the authenticity of the content.  This is the answer of Google for higher number of plagiarisms and thieves who stole the content of other people. Google Authorship is very beneficial not only for the author but also for the readers. The author would be protected and it could increase the rank of the author’s blog on search engine rankings. The Google Authorship would strengthen the engagement between the author and the readers. The readers would know that the content they are reading was verified and authenticated. For an average person who just want some information, having seen a content with authorship and rank  means trust and authoritative search results.

Google Authorship

Google Authorship is very easy to implement, you just have to follow Google’s directions. Once you have Google Authorship you will have your contents to stand out among other contents. It would increase your ranking in search engines and more audience will most likely to read your content. You will also see your content and your photo on the Search Engine Result Pages.

Here is another interesting benefit the Google Authorship will give you. You will know how many times your web pages where displayed in search engine results page as well as the number of clicks it gained. You will see this statistics in Webmaster Tools account. Isn’t it amazing? You would be able to know if your readers are still interested in your contents and if you attract more visitors. Thus, this help you determine if you are taking the right path in online marketing, and if not, you would be able to do something about it.

Google Authorship

Since Google will prioritize contents with Google Authorship, it gives more exposure for the blog. Having Google Authorship will greatly affects your search engine rankings considering that Google is the largest and most use search engine in the online market today.

Chris Countey talks about how to get Google to know more about you as an author, using the rel=me, rel=author tags, and Google+ profiles, how to protect yourself from negative SEO.

Google Authorship Explained by Chris Countey

Below are some good resources on how to get your very own Google Authorship. Just take your time visiting them just in case you find it hard to implement them on your blog.

WordPress Blogs

Blogspot Blogs

If you have a post regarding tips on how set up Google Authorship, feel free to comment below and we will include it on our post.

With the help of having a Google Authorship, content creators would be able to increase their accountability as well as focusing on where the contents were posted and also who posted them. By doing this, Google was able to eliminate content creators who are just stealing the works of others or having a poor content. This will also improve Google’s services on search in which very important for the consumers. It is part of the stepping stone of achieving a more advance search services by Google. Google said that they aim to develop a search system in which the users would be able to find what they really mean and not only focusing on the keywords – which are the traditional way of searching.

Google encourages the content creators to use the Google Authorship. This will not only help them protect their contents from thieves but also it can increase their click-through rates that leads to a surprisingly great increase in the revenue.

Increase Your Revenue With Internet Marketing

One primary reason why lot of people are having business is because they want to earn money and increase their profits more and more. In internet marketing, there are so many ways on increasing your revenue.

Simple Tips in Increasing Your Revenue Through Internet Marketing

1. Links are very important so make sure that you pay lot of attention to them. In SEO, link building is very effective in driving traffic towards your website. Search Engines are very particular in links so make sure to link yours with credible websites that has higher page ranks.

2. Though we can never deny the fact that what really wanted is to increase our revenues, we should not show it explicitly for that will give a negative impact into your website. You should also think of ways in which your customers would also benefit. By doing this, your customers would feel that you are also caring for them and that alone builds trust between your company and your clients. People will always look for something in which they think beneficial for themselves.

3. Ads are also one of he factors that could affect your revenues directly. Make sure that you place your ads in parts of your site which are easily seen. Choose ads that are humorous yet wholesome for the eyes of every reader. You may add some graphics to attract more attention  but make sure not to over do it. Too much graphics will make your website messy and slows down the loading.

internet marketing4. Outsourcing Business Services can also be beneficial. By outsourcing administrative tasks or any other business services could save you a lot more money. The tasks have been completed, you have a lesser expenses and yet you are able to increase your business’ productivity.

5. Make your blog informative. Research conducted on internet marketing that blogs with informative contents have stronger customer engagements than those with poor quality contents. However, make sure that is not too long that will bore the readers. Make your content brief, informative and interesting.

6. When you market a product, make it looks like a ‘must have’ item. With proper marketing strategies that would make your product valuable for every customers, your revenue will surely increase higher than what you are expecting.

7. Since you have a lot of competitors in online marketing, make sure that you are equipped with proper knowledge, skills and technologies that would make you lead the competition. Stay up- to- date and ever give your opponents a single chance to surpass you. One single wrong move will break your business.

8. Give away coupons or offer special promos and discounts to attract more customers. This will surely attract more probable customers and then you have to make them trust you your business and brand. It is the very first thing you have to remember in marketing – to build trust, so that later on, these probable customers will developed into regular customers.

It takes  a lot of patient, time and effort to to increase your revenue especially if you are a beginner in internet marketing. It would be a big help if you understand and learn more about SEO for you to be able to succeed in this business.

Why WordPress is the Best Blogging Platform

If you are a blogger or a blog enthusiast, you might be familiar with WordPress. It is the largest and most used blogging platform in the entire world wide web. Blogging has become more popular these days, not just for writers but also for internet marketers. For writers, it is the means of expressing your thoughts, ideas and experiences while for internet marketers, it is the means of attracting probable customers and to drive traffic towards the website.

WordPress

WordPress is very easy to use and is ideal for beginners who want to learn more about blogging. In WordPress, you will not feel like you are left alone. WordPress provides tutorial on how to make a good and effective blogs. Tips will be available for you if you want and take note, these all are for free.

But what really makes WordPress the Number 1 blogging platform?

Here are the answers:

1. WordPress is an easy-to-learn CMS. To use WordPress does not require to have knowledge in web development or any formal education regarding on web- based programming. Many bloggers said that WordPress is the most user- friendly Content Management System. Tools are already provided for your convenience. They are easy to use and it allows your creative mind to design your web without limitations.  You do not need to hire profesional web developers to make the website for you and that will cost you a lot.

2. WordPress Interface is very attractive and looks great to the eyes. Aside from it, WordPress pagination allows you to manage different web pages.

3. What is more good to hear than being free. Yes, through WordPress, you can download WordPress plugins for your websites for free. There are lots of plugins and these all are free. You always have a lot of alternatives in which you can choose the best for your blog.

4. The themes offered are great . WordPress has the largest collection of themes in which you can choose from – both paid and free themes. This collection of themes will surely have the perfect fit for every person’s personality.

5. WordPress also have lots of resources. If you need something to add in your blogs, you can find it in WordPress. Also, you will receive notifications if there are update needed for your blogs.

Final Words Why WordPress is the Best Blogging Platform

WordpressBlogging is not just for sharing one’s thought and ideas. Many online marketers had seen the effectiveness of blogs in marketing that is why they used blogs as tool for their marketing strategy. Most of them used WordPress as their blogging platform. Why? It is because WordPress is already SEO- friendly and bloggers do not need to worry much on optimizing their blogs for search engines. All they have to do is to write good quality contents to attract more readers.

However, if you opt to have your own domain, you will have it. Many professional bloggers said that WordPress is the best Return on Investment (ROI) for your blog. Is not that great? You would be able to earn money and at the same time you are enjoying writing.

Have you made the switch? If you recently migrated or planning to move your current blog to WordPress, tell and share us your story on why did you transferred and what’s your reason for moving to WordPress.

 

Advantages of a Mobile-ready Website

In this computing age, everybody owns a mobile phone.  Most people nowadays use mobile phones to browse the web. Because of this trend, it is important for webmasters to design their websites to be mobile- friendly. It is to ensure that graphics and contents will not mess up when viewed using mobile phones.

Mobile ready

Mobile marketing has proved to be effective for some good reasons. Since most people today bring their mobile phones together with them, it is the most effective tool in reaching out your customers as well as getting probable clients. It is important to make your business mobile- ready so whenever the customer wants to browse your website via mobile, they can view them easily.

Make sure that your website’s content is complete. So whenever the customer visits your site, he would found the information he is looking for. This will increase the engagement rate of customers to your site. According to research came from Omniture, “mobile- optimized experiences produced an average 75% higher rate of engagements per visit for mobile users”.

Making your website mobile-ready will also improve your brand’s visibility. Having a positive online experiences, the customer will have a good brand image of your company. Remember that in marketing you aim to build an integrity in your brand name. Since the number of mobile web users are growing rapidly, your competitors are also increasing. You have to make a way to standout.

Mobile phones are indeed a great marketing tool for your business. It enhances accessibility, mobility and exposure. Here are some simple tips to make your website mobile friendly.

Tips to Make Your Website Mobile Friendly

1. Mobile users are tech savvy, so you have to optimize your website. It is more efficient to create a website separate for mobile users. By doing this, you are making way for the customers to have an easy access into your website. You are providing them an easy navigation and a good online experience. Remember that your website looks different when you view it using a desktop. Desktop computers have wider screens in which you can view your website’s designs and contents perfectly while in mobile and smart phones, they may look messy for these devices are much more smaller than desktops.

2. When designing a website for mobile users, you have to consider the designs and contents. Make sure that your website is easy to access (that means it should load fast because  the customers do not want to wait for so long, you may loss probable customers), interactive and relevant. It is not necessary to have animations and flash designs because the customers might not appreciate it very much. Remember that mobile phones have smaller screens and too much graphics may slow down the loading of your website.

Final Words

It is also essential for you having even basic knowledge in SEO or Search Engine Optimization. Since the competition is brought online, it is important to make your website ranked on top of search engine rankings. Getting your website mobile friendly will greatly help in driving traffic towards your website.

Advantages in Using CRM Software

In any business, the welfare of the customers is the most important. That is why having a Customer Relationship Management is necessary especially in larger companies. The primary objectives of Customer Relationship Management is to look, attract and acquire new customers. The CRM is also responsible in retaining and maintaining the company’s current customers and winning back former customers.

Keep in mind that you have to build a positive relationship to your customers. Through this, you would be able to get positive response that will help develop trust between your company and the customers.  This would keep and retain your current customers that would eventually become your regular customers. This would also attract  new customers.

What are the advantages of using CRM Software

CRM SoftwareOne of the major benefits of having a CRM is that it improves the quality of service. The CRM collects all information of the clients then analyzes the data and help you in decision- making. With the help of Customer Relationship Management, you will assured that your system is running safe and secure.  Another benefit of having a CRM software is that it can help you save a lot of money. Of course, purchasing a software might be expensive but compared on hiring, training and paying employees, it will save you a lot.

The biggest challenge on implementing a Customer Relationship Management is training the users. CRM software might contain complex data an these may be difficult of the unwell- trained users to comprehend.

Having a Customer Relationship Management software needs to have careful planning. Remember that in this system, the relationship between your company and your clients is at stake. You have to plan out everything. It is also important that you consider its usability. You have to determine the benefits it will bring to your company and its impact in your business as well as your employees.

Since all information provided by the customers were collected by the CRM, it is important to keep them secure. The company as well as the vendors should ensure the quality of the system that it is secure enough to protect confidential information.

Researches and studies regarding on software show that the most important feature in an application software is its security. This feature is very crucial in system development, software developers and programmers should balance security as well as the usability. The software must be easy to use and navigate.

This is the biggest challenge software designers and developers have to face in  system development – to produce a software that is highly secured and yet easy- to- use. Most software developed with high security features tend to compromise its usability feature and most software developed with a great usability tend to compromise security.

Final Words

Security and usability are both important features of a software especially if it is for Customer Relationship Management. It is very essential for the customers that they would feel secure in the CRM  software so that they would give their trust. And also, it is also important that they would feel comfortable of using CRM software especially if they would find system very user- friendly.

Is Mobile Marketing a Good Business Strategy?

Mobile MarketingMarketing strategies are very essential not only for businesses but also for organizations and individuals who needs to be known. However, some marketing strategies may be very expensive in which small businesses and organizations cannot afford. Many businesses engaged into low- budget marketing strategies while some are willing to pay at higher cost just to materialize that marketing strategy that they think is the best for their business no matter how high is the cost.

One of the most effective means of marketing is through mobile phones. The fact that most of us own a mobile gives the idea of using these devices as marketing tools. Today, mobile computing has also allowed us to connect to the internet via mobile phones which maximizes its capability and becoming more useful not only for consumers but also for advertisers.

 If you want an effective way of promoting your brand, then mobile marketing would be the best fit. Here are some effective tips to help you utilize mobile marketing.

tips to help you utilize mobile marketing

 1. All advertisers know that the most effective way of marketing is the direct marketing and since most people today own a mobile and has been actually part of their lifestyle when yo use them as marketing tools you will also get high response rate.

2. Short Message Service marketing also known as Text message marketing is very efficient. It delivers an instant high response rate considering that the probable customers owns mobile phones. When the probable customer receives a message, more often than not he tends to read it immediately. Unlike emails that are sometimes left unopened or unread. In mobile marketing, you will be sure that the person received and had read your message.

3. Of course, in mobile marketing you also have many competitors so you have to make away to be unique so that the probable market will see your product different from others. You may use apps to customize your ways of connecting to your probable customers.

4. Coupons are also effective in getting your customers’ attention. Let them know that you are giving discount, giveaways and special offers. This will entice your customers and they tend to rush immediately into your business.

5. Integrating mobile marketing with social media marketing will make your strategy eve more effective. One way to do this is letting your customers to join polls and contests or post reviews and upload photos. Many people are fond of social media so you have to grab the opportunity.

6. If you have your website, make sure it is mobile- friendly. We all know that many people now are using mobile phones to connect on the internet so you have to make sure that your site is compatible with mobile technology. It must not look very messy when browsed using mobile phones.

7. When you use the SMS, make sure that it is short yet packed with the necessary information but your website must be complete and see to it that your product information is complete. Customers tend to compare prices of your products to other competitors so see to it that you are able to give them the chance to know what they want in your products.

 To explain further, here is a video about How To Grow Your Business Now With Mobile Marketing

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 Final Words

A lot of businesses are considering perhaps some are having mobile marketing campaigns. If you think that this will be a good opportunity for your business to grow, I think it will be worth the while to try this out. Just make sure that a concrete plan is made before implementing your mobile marketing campaign.

Advantage of Using Hashtags on your Tweets

HashtagsImage Credit – Asking Smarter Questions

Many people nowadays are very fond of social networking sites and you too might be one of them. The symbol # might be very familiar to you and you might be very curious what is that symbol for. This symbol(#) indicates hashtags.

Hashtags are simply series of characters that are preceded by the symbol #. Using hashtags, messages may be categorized which helps the users to search for tweets easily. Many users do not understand the importance of hashtags but for those who know they find it very helpful. When you click or search the hashtag, you will see many tweets that uses the same hashtag and most often people who share  the same interest will most likely to be using the similar hashtag.

Say for example, you search for #apples, most probably you are going to find tweets related with the fruit apple and the company.

People use hashtags to make their search faster and easier. Social networking sites have millions of members and it is very difficult to find someone who has similar interests as you. With hashtags, you will be able to find someone who are interested in conversation which you like.

Some Benefits of Using Hashtags

Using hashtags, you can be updated of what is happening in people or organizations which you are following. Most social networking sites are real- time so you can be assure that everything is up- to-date. When you use the hashtag, your tweet will be visible for everyone who has been following the same hashtag.

Another benefit of using hashtag is that when you answered a question or you had given an insightful tweet, others may respond or engage into your conversation using the same hashtag you used. Also, when you are following a particular hashtag, you can ask a question to those who follow the conversation stream.

Lot of people also use hashtags as part of their marketing strategy. Creating your own hashtag will also create conversation about your business. Promote and encourage your followers to use your hashtag. To make your hashtag known, you may giveaway prizes for the person who use your hashtag for a certain distinct line like for example he funniest pitch line for your business. Using these hastags, you will be able to trace who follows your tweets and how many of them are posting the same hashtag  as well as who and how many are retweeting them.

Another way of promoting your business using hashtags is when you are handling or hosting business- related events. Create a hashtag for the said event and request your friends, attendees and other people to tweet about the event using the hashtag you created. By doing this, you are no just helping the organizers to manage and organize the event but you are also helping in promoting your brand.

To give us further information about hashtags, check this video by Mari Smith explaining what are hashtags and how to create one for our tweets.

[youtube id=”aAHitI26MmE” width=”600″ height=”350″]

Final Thoughts

Today, because of technology the means of promoting and marketing brands, products and services has also evolved in which you have to learn to cope up with especially if you are dealing with  a limited budget. Social networking are just one of these technology that you could use, you only have to discover and acknowledge its potential.

How to Conquer Intimidation When Growing your Business

While your business is growing, you are also facing different types of intimidating factors. When best strategies to overcome them are not properly outlined, your business is at risk and will potentially be overpowered by your numerous competitors.

This article outlines the ways of conquering intimidation in your growing business.

Simple tips in conquering intimidation during business growth

Keep your loyal business customers

BusinessLoyal customers are what you have built up after they have tried the quality of your products and services. Keeping them is an asset that will surely be your weapon against intimidating competitors. They will stay loyal to your business as long as you will be providing what they deserve and this include responding to their needs and giving consideration when necessary. For instance, if you have been transacting business with the customers for several times, you have now established your trust; you can offer special discounts and fast delivery to their orders to let them feel you would like to have business with them as usual and that you want to keep them.

These customers whom you have established trust will advertise your business through the word of the mouth and will soon create a viral advertising; post positive reviews and feedback and will direct more customers to your business even you incurring expense for such.

Keep your loyal customers grow in number too. Respond to customer inquiries as prompt as you can. Offer your help even to those who would not like to buy now for soon they will come back to your store and buy something or tell their friends to buy from you.

Strengthen your advertising efforts

businessThere are so many advertising strategies you can employ. Most of these techniques are least costly; thus, you can maximize them. Going online is your best option as long as you know how to maintain your online presence. SEO techniques can be one with the use of social media sites and a lot of directory websites to direct traffic to your online store. Make your website easier to navigate as well so people who are not really internet savvy will be able to use it in finding what their needs are.

Check on the quality level of the products and services offered

businessBusinesses may often fail due to failure of checking on the level of the quality of the products and services they are giving to their clientele. As the customers increase in number, their being busy has paved way to not answering inquiries and not delivering the orders on time. This is can create a dilemma and you may no longer notice that customers are leaving you. Maintain the quality level or even improve it. Your manpower must be checked often if they have performed their jobs well.

Final Thoughts

Rock Your BizMake your products appear something new. Continue to innovate. People tend to embrace products which are new but will of course most likely come back to the products they have trusted for a long time when they find the new one not satisfying. You can cater both these needs. Continue to innovate and respond to the various needs of the business customers by increasing your product lines and product segmentation.

P.S. This content is an entry to BizSugar’s Rock Your Biz Blogging Competition. If you have time, please take some time to comment and share our entry “How to Conquer Intimidation When Growing your Business” to your network