Social Media

2
Nov

Use Social Media With Ease To Promote Your Small Business

Are you using social networking sites to promote your small business? If you aren’t, you may be missing out on potential sales. Although you don’t have to be a marketing expert to benefit from social media marketing, you do have to know how to utilize the programs effectively to keep the cost affordable, yet grow your business.

Interact with consumers

Although there are social media software programs available to help you manage multiple social media accounts, avoid automating all the tasks. While automation leaves you with more time to manage other aspects of your business, it’s still important to communicate with your customers on a personal level by engaging with them in real time.

Anyone who “likes” you on Facebook or follows you on Twitter is a potential customer. But while automated replies allow you to stay active on social media when you can’t be online, you should interact personally whenever possible. Take the time to address some of the comments people leave — both positive and negative. Even if you can’t reply to every comment and message you receive, make an effort to reply to several comments each day.

When people post really amazing comments, consider re-tweeting their tweet or “liking” their Facebook page. Give those users a shout out by tagging them in a comment. Extend them the interest they extend to you. Each day visit the Twitter pages of some of your fans.

Ask for input and then listen to what people have to say

Give both current and potential new customers the opportunity to tell you what they think about the products or services you offer. If there is something your business isn’t doing well, take the feedback you receive from followers and implement their suggestions whenever possible.

Give followers a reason to check your social media sites frequently

Host debates on Twitter, or run contests and giveaways at regular intervals. Set up contests so that individuals must engage with your site to be eligible to enter.Consumers love to enter giveaways that offer products or services for FREE.

Get followers to return to your site by posting information that ties to your business or industry, but that helps them in some way. For example, if you sell exercise equipment, post articles that offer advice for helping people get on a path to improved health. Consumers generally find FREE but valuable information as attractive as free items. You can also designate a specific day each week or month to post your latest sales or special promotions.

Use social media to help others

Avoid using social media venues simply to attract more business. Use social networks to reach out and help others. Participate in fund raising campaigns at different times throughout the year by donating a portion of your sales to charitable causes, including charities that benefit your own local area. Look for ways to work with other businesses to make the communities you serve better places.

You don’t have to be a social media marketing guru to implement a successful social media marketing campaign. The key is to be actively involved on social networking sites. Get to know your followers; allow them to get to know you, and more business is sure to follow — pun intended.

 

22
Jun

Meet Your Match:  Finding Your Target Market on Social Media

In a world of a billion consumers, how do you find who’s right for you?  Who among them are your potential customers?  Do you just randomly send out feelers, hoping someone will notice? A business that seeks to thrive can’t afford to just wait to be noticed.  You need to go out there and find your match.

Social Media

So how do you find your target market in the immense world of social media?

  1. Learn what your potential customers are interested in

Find out the characteristics of your target market.  Their age range, gender, and location are just some of the important information you need to determine their online profile.  Which sites do they usually visit? What topics are they following? At what times of the day are they usually online?

  1. Identify your keywords

Think about how customers would search for your kind of service or product.  What keywords would they type in search engines?  These are the keywords you will need to include in any promotion or marketing material you create.  These keywords should regularly be used in your newsletters, emails and most especially, on your website content, blog posts and social media posts.

  1. Social media sites

Some of the largest social media sites which you need to be a part of are Facebook, Twitter, Linkedin, Instagram and Pinterest.

You can use your keywords and customer’s online profile to find categories, communities and groups that you can join or follow, and establish a connection with them.  This is where you can see what most of your customers are often doing and what they’d likely want to know more about.

  1. Strike up conversations

Build a personal connection by liking, sharing and commenting on other’s posts.  Let people know that you are genuinely interested in them and they’ll trust you with their business.

  1. Create fascinating content on your site

You need to be up-to-date on current events and trends. Read up and research on what everyone is talking about recently and then integrate these topics with content about your product or service.

With these tips, you’ll be sure to find and catch the attention of your target audience, the people who will benefit most from your product or service, on social media.

Social media, when used correctly, can help you maintain your relationship with your loyal customers.  At the same time, you can expand your network and stay attuned to the people you’ll likely be doing business with in the future.

11
Aug

The Benefits of a Social Media-Friendly Website

Creating a social media-friendly website can be so rewarding and lets you enjoy the benefits that comes along with it. Here are some of the benefits that you might want to enjoy and might make you reconsider to create or transform your current website into a social media-friendly one.

Social Media

The Benefits of a Social Media-Friendly Website

Engaging and Interactive

A social media-friendly website provides engaging and interactive contents that people love and would result in having a wider range of audience as well as having a greater reach for your content through social media platforms. Also by utilizing web syndication you can provide constant fresh content through syndicated websites for your own as well as having your own content to reach further through your syndicated websites. Integrating your website with social media platforms and blog not only brings more additional content but can also be a catalyst for the social engagement of your brand. Although having social media widgets do not give you SEO benefit, it would still make up for the constant content and interactivity of your website.

Here’s an interesting fact that will surely entice you to be more active on social media.

  • 27% of time spent online is on social networking
  • Facebook boasts of 1.11 billion monthly active users
  • Twitter has a 550 million-user base
  • 50 Million Users Visit Pinterest

Higher Search Visibility

Joining and having social media network content to your website and having a direct connection with your audience; and talk about concerns, suggestions, and even criticisms help provide more information and make it easier for search engines to index, crawl and rank. Inbound links from your audience in social media platforms improve search visibility. Adding reviews and forum not only makes your website more social media-friendly but also adds more variety to your content through the contributions of your audience from the reviews and what they talk about on your forum. What people talk about in your forum also helps in stretching your search visibility.

Benefit of Sharing

Sharing can be beneficial, giving and sharing good content can in turn make your website reach out to the very depths of social media and other websites. With the help of social media your content along with your website can be shared countless times and bring in more traffic and prospective consumers.

Now here a very surprising and fascinating statistics about social media.

  • 2 new member registrations are acquired by Linkedin every 2 second
  • Porn sites are no longer the go-to sites on the web
  • About 93% of businesses uses social media
  • Privacy Settings? 25% of Facebook users doesn’t bother at this at all

Final Words

In conclusion to this topic, a social media-friendly website taps into the vast opportunities that social media communities provide. The power of the people to decide what great content is and what is worthy to be shared and talked about can be harnessed and be utilized in favor for your website. Making the steps in creating a social media-friendly website and keeping the traits that make it that way is essential to the success or failure of your website.

24
Jun

Rebel Mouse – Social Media Aggregator

This a modern personal publishing service that pulls together all your social media feeds into a single and unified view. It means that you don’t have to log in to different social networking sites just to publish you comment or post. It helps you save up time from publishing post in all the social networking sites.

By using Rebel Mouse you would be able to automatically generate a personalize page of content gathered from different Social media sources and utilize the page to be your own homepage. You can also embed it to your own blog or website. The design is pretty much similar to Pinterest in which a basic grid design layout rolled out into a single page. If you scroll down more and more stuff are shown in the page.

RebelMouseRebelMouse

Start using Rebel Mouse

It’s a great mobile apps to have if you like to constantly update your status on Facebook and twitter using your mobile device. It only needs you to register from one account like Facebook and you’re totally connected to other social media sites. Rebel Mouse works with Facebook, twitter, Instagram and Google+.

To start using Rebel mouse you need to sign in and ask for an invitation. You provide your email address and request an invite in Rebelmouse.com. It is possible to reserve the username you want while awaiting for the email invitation to join from Rebel Mouse.

After providing all the sign-in information for your Facebook, twitter, Instagram and Google+ accounts, it will gather all the status updates you post on all the social media sites you have and gather them together in a more visual view of all.

More control things that can be viewed

Organizing the things that gets to be displayed is a hard task especially if you edit them from one social media site to another. More often, it’s hard to properly organize all of them in one systematized way. With rebel mouse it allows you to have a more editorial control of the things to be displayed and where it would be displayed. It creates a basic automated view of all the status updates you posted. In addition, publishing tools are available so that you can edit the position of items by adding, deleting and properly positioning items in a pattern you want.

Free use for basic services

Rebel mouse do not charge a single amount for users to enjoy its service. Although it charges a few dollars for its premium service, getting the basic service is enough for a lot of users. Like any other web publishing services it offers personalized publishing service at no added cost. You can enjoy the basic services offered by Rebel mouse without spending a dime.

Here is a video on setting up your Rebel Mouse account. This is good for those who are just about to create their accounts at Rebel Mouse.


video credit: Barry Cunningham

 

The verdict

If you are the type of person who has a lot of followers in Twitter and Facebook using Rebel mouse would help you organize the status updates you post on all social media sites. Since rebel mouse allows you to connect to all the social media sites you registered in one page, then it would save you time and effort in logging in to each site.

Using Rebel mouse can be successful to one person and may not be too useful for another. You might as well try it for yourself to see if the app is useful to you. After all it’s free.

18
Jun

Social Media as a Tool for Advocacies

 Social media has gain a lot of popularity in the recent years. There are about eight hundred million of Facebook users worldwide. Each of them is actively using it at least twice a week. This figure is partly one of many reasons why organization uses social media to be a tool in promoting their advocacy.

There are lot of organizations that join the social media trend and successfully achieve their goals. Although each organization’s advocacy is different from each other, a lot of them share a common goal. That common goal is global awareness and convincing people to participate in their advocacies.

Social Media

Spreading a global cause

Day by day a new advocacy is born. You can find advocacies for the environment, for illnesses, and even for a particular person. All of them have one goal and that is to let everybody know about the advocacy. Using the social media is really a great tool to disseminate the information. It is a great tool in gathering advocates with similar causes. The social media can offer advocates a global venue to express their insight and outlook about a particular cause.

A thousand likes

Thanks to social media like Facebook getting advocates is a lot easier. If a person clicks the ‘like’ button to the advocacy; Facebook page advocates can receive updates and information about the cause. The more ‘like’ a page has the more advocates the cause will also have. It’s not impossible to see pages that have thousands of ‘likes’. This means that there are a lot of people who are sympathizing in the advocacy.

Faster information Dissemination

Facebook has provided organizations with advocacies to disseminate information faster. This provides an efficient way in updating news about the advocacy. Organizations can quickly upload pictures and videos about the advocacy. Within minutes other advocates all over the world can also upload their own pictures, videos and comments about the advocacy.

social mediaInteraction among Advocates

A very useful function of social media sites to organization is it allows interaction among the advocates. People can post a comment to other advocates post. It builds a deeper relationship to people with the same cause.  They will be more participative in discussions and forum on the page. Advocates can immediately respond to questions or comments by other people.

Multicultural Audience

You don’t need to be part of an existing group to share the advocacy. Anyone regardless of nationality, ethnic background or race can participate in the page advocacy. People from any country can contribute to the page cause. There are no restrictions for posting related resources about the cause. All advocates have equal rights to post and comments about the advocacy.

Free advocacy promotion

Using social media is free. It allows organization to spend less in promoting their advocacies. Organizations don’t have to pay for promotional advertisements. The advocates themselves will be doing their part and promote the cause. They can suggest it to all of their friends and by no time the page can have hundreds of thousands of advocates.

Having an advocacy is good especially if it helps a lot of people with common cause to make a difference in the world. A great way of using Social media sites responsibly is by promoting advocacies through it. Do your part now, you can click ‘like’ and suggest your advocacy.

 

14
Jun

Facebook Now Supports Hashtags – Pros and Cons

Facebook the social media kingpin has recently add another feature that a lot of twitter users are familiar of – Hashtags. It’s pretty unclear why Facebook allowed it in their system. Although there are speculations that Facebook allowed Hashtags so that they will have absolute dominance over twitter. This could be a very big trouble for twitter or it could also back fire on Facebook.

Hashtagging has been popular to a lot of users and at times very useful. However it’s not really good for people to use hashtags all the time. There are some people who are annoyed in seeing hashtags in their Facebook feeds.

Facebook Hashtag

Is it useful to Facebook users?

A lot of people use Facebook to connect with their friends and relatives. It’s common to see people posting status so that they can update their friends about what’s happening to their personal life. Yet, for some people who have followers and don’t accept people whom they do not know. Hashtags can be useful. Since it provide links to topics that are trending and often times being talked about. This provides followers to know what topics that are currently being talked about by the person they are following.

However for people who are conservative and more private seeing those Hashtags could make them uncomfortable. Others would see it as a nuisance and unimportant. At one point it could also create a lot of distraction to users who are unfamiliar with twitter and Hashtagging.

Can it help users?

For some people who would like to be updated all the time,

  • A hashtag can provide them the latest and trending topic that is widely talked about.
  • It links them to people who have Hashtag a topic or an event.
  • This would connect people even if they are not friends on Facebook.
  • This also allows people to be constantly updated to their followers. It may help some users to know the status of people they are following.

There are also times that Hashtags don’t provide any help to Facebook users. For some people hashtagging may be irrelevant and just adds distractions to a post.

What can a user get from hashtagging?

Facebook HashtagMost of the time a hashtag is used to link similar conversations. Users can get a list of people who are also talking or interested in the same topic. This connects people with similar interest even if they are not friends on Facebook. It provides users a wider audience of people having the same topic or event on mind.

For some seeing some misspelled word with a # sign before or after it could only bring confusion. However a user has the option to either put a hashtag or not- when posting a status update on Facebook. A hashtag can be advantageous if you are the type of user that has lot of followers and is frequently a source of updates and news.

For whatever reason what Facebook CEO Mark Zuckerburg has on mind on integrating hashtags to their platform, all the users can do is to decide whether to include a hashtag or not in their next post.

18
May

How Social Media Helped Election Campaigns

Election period is when politicians become marketers. What d they market? Of course, nothing else but their selves. The are introducing their selves and what they can do to serve the people. The lower the position they are running, the lesser the effort they will make, and the higher the position, the greater the effort and comes along with it the cost.

Traditional elections campaigns use the traditional paper ads where their personal information and their achievements are usually written. Some politicians use radio and television as part of their election campaigns. However, this method costs bigger and not all politicians can afford to pay for these ads.

social media

Social media has played a great role in election campaigns. Politicians used it as their medium to connect to the people and inform them about their political plans and everything. We all know that on the internet, most people gather together virtually online on social media sites like Facebook and Twitter. Hence, politicians and business people see it as an opportunity introduce something. There are lots of ways in which you could do to optimize the use of social media. Consider the following.

Ways to Optimize Social Media for Election Campaigns

1. Your Facebook Page

Remember that Facebook is today’s largest social media site and the most number of members so make sure that you people will notice your presence in this site. Make a Facebook Page and make sure to make it interesting. Post relevant contents that are useful like upcoming events, your projects and other achievements. Avoid posting things that might give you a negative impact or make the people think that you are not a good leader. Images could be helpful, however, make sure that your images and those that you are tagged in with your friends are wholesome and in related with your position. Avoid images that will possibly ruin your career. You may trap the images that you are tagged in. Remember ‘a picture tells a thousand word’, so make sure that people only look at it in a positive way.

2. Make your presence known to every part of the online community.

To be able to introduce yourself in a larger audience, make sure that you can be found in anywhere online. You may use hashtags so your name can be easily found. Hashtag is a series of characters that starts with the symbol #.

3. In Social Media online interaction is important.

Introducing yourself alone is not enough, expect that they have questions in mind that they want to ask to you. Be ready to answer these questions and when you do, you have to answer them promptly. Make them feel that you are ready to answer their inquiries and their needs.

Final Words

Most politicians spoke of sweet words and make many promises, but you have to remember these words when you won the election. Some politicians tend to forgot their promises when they already in the position. Well you have to remember that if you still want to run for the next election, you have to keep all your promises, because if you don’t, you will surely have a hard time on your campaign  because people don’t forget easily.

2
May

Effective Tips on Integrating Social Media Into Your Business Events

Are you an event marketer? What is your style in marketing? Are you still the traditional guerrilla marketer who are having a hard time on sampling programs, radio promotions and experiential activations? These traditional form of marketing may be somehow still effective but our world changes. We event marketers should look for other ways reach larger audience in a more cost – efficient manner.

Social media has become more and more popular these days. And many of your competitors are using these as tools in their marketing strategies. Of course, in order to keep your brand on track, you should know  online marketing tricks.

 

Social Media

 

Consider the following tips on how to integrate social media into your business events.

5 Effective Tips on Integrating Social Media Into Your Business Events

1. The #hasthtag is your best friend.

Since lots of people are connected online through social media, grab the opportunity to introduce your business. Use hashtags to do this. Hashtags are just series of characters that starts with the symbol #. Users use hashtags to categorize their message and search for related topics. If you use hashtag like #EventName or #BrandName, people will find your message easily.

Once people responded on your message, make sure that you give them a reply. It would be much more wiser if you provide updates in real – time. Include photos and relevant images on your posts to catch audience’s interests easily.

2. Online Interaction Affects Event Setup.

Since there is no personal interaction online, your online presence itself is important. This will help the readers to feel that you are serious about your service. Remember that in every event, there are group of people who are invited and attend. With the use of social media, you would be able to cultivate these groups individually and simultaneously.

It would also be wise if you let the attendees to have a participation in the event like you let them choose the cocktail selection of the lineup of DJs for the event. Running simple promotions on social media like Facebook and Twitter will allow your social communities to control their event experiences.

However, for those who cannot attend the event personally, you can also give them the event experience by letting them see what is happening in the event through real – time updates. Some concert promoters even allow their viewers to pick the song order and who they want to sing the song.

3. Social Influence Provides VIP rewards.

Having a VIP in your event will give difference not only in the event but for you as well. A VIP will bring a certain clout level. You can measure one’s social influence through online tools like Klout. Klout is an online tool that utilizes certain algorithms to measure a person’s social influence. If you have higher Klout score, the more people you are influencing. If you have a  VIP on your event, your event will become positively viral instantly.

4. Product Trials Provide Social Currency.

You can hire many attractive promo girls and brand ambassadors but it is not enough. You should give rewards to consumers who try your products. For event promotions,     give them free music downloads or special event access. If you allow your consumers to walk away with a level of social currency, they will surely bring your event and your brand in particular through online conversations and network connections.

They will surely remember your brand even after the event.

5. Social Media Validation is fun

Remember the primary reason why consumers should attend the event – it should be fun. It should be socially friendly. Let the attendees experience the event and satisfy them with your services. Make them feel they are important part of the event and enjoy how fast your event’s social marketing develops.

18
Oct

Benefits and Importance of Having a Social Media Strategy

 All business, either small or big has its own business strategies that makes ones business successful. Social media strategy is one of the most common strategies used by all businesses. Social media is quite a large or broad topic to tackle. When we say social media, it talks about different forms. It can include magazines, social blogs, web blogs, forums online, social networks and a lot more. So if you own a business and would like to create an awareness of the existence of your business, then creating a social media strategy is something you should consider and prepare. The success of your business relies on the success of your social media strategies.

Social Media Strategy

So what are really the benefits and importance of a social media strategy? To better understand this, here are some of its benefits and importance:

Benefits and Importance of Having a Social Media Strategy

Having a social media strategy enhances your way of communicating with possible customers or clients. Humans are now into social media, most of us can’t get by a day or two without checking the twitter, the Facebook, and other social media portals where communication and spreading the word is the main focus. So if you have a social media strategy, this will help you in communicating easily with your prospective customers or clients.

Social media strategy can create effective awareness of your business or your brand. This is important especially if you’re a starting company that needs to spread the word about your business and increase awareness to all online users or even to those who aren’t using internet. As mentioned earlier, social media comes in different forms. So you can create a blog about your business, you can have a magazine feature your business; you can advertise your business through the help of radio stations and even TV stations. These are just some of the common social media portals that you can use to create awareness and eventually popularized your brand or company.

Social media strategy is a great way of boosting your sales. By creating a strategy on how to reach different types of consumers using different types of social media forms, then you can be sure your sales can soar high! Let say for example you want to target young generation customers. By using Facebook, you can easily reach youngsters on their Facebook accounts. If your target consumers are professionals who don’t have the time to check on Facebook, yet gets update in a form of newspaper or magazines, then publicizing your product, your brand, your company or the nature of your business if effective through newspapers or magazines. There is also a new way of reaching people; it’s either through e-mail marketing or mobile marketing.

Final Words

These are just a few benefits and importance that social media strategies can provide your business. These strategies are not just for business purposes; these can be created for personal reasons. Creating social media strategies in short is something that could make your business successful or prosperous someday. You may not feel it right away but in the long run, your perfectly planned social media strategy will take effect and by that time, you will be just sitting and watching your business grow.

 

20
Aug

Social Media Marketing Using Mezee Chat Rooms to Make Viral Buzz

Mezee

According to studies, internet marketing has been a more efficient means of advertising than TV, magazines and newspapers. The world has millions of internet users utilizing the benefits of technology for various purposes and performs tasks important to their industries. Though there are those who use it for sheer enjoyment, one of the major voids that technology and social media fill is communication barriers. However, effective use of internet marketing for communication purposes must be employed. It is very important for an internet marketer to know where to place their ads to maximize opportunities for marketing.

Chatting and instant messaging is instrumental in harboring communication making every connection possible anywhere in this world. Therefore, it is a must that the best tool for such communication is employed and thus, Mezee chat is developed in order to address this need. Mezee chat is a great social media marketing tool that can be used to generate successful leads. One can interact in a variety of new methods using Mezee chats. It also has features that allow its clients to easily share multimedia files and reach anyone in the world. Using the Mezee chat will definitely boost your audience and interaction within your online community.

Reasons why social media marketing using chat rooms in Mezee chat prove to be beneficial.

Mezee is a social network featuring built-in chat rooms which allows its users to meet new people and talk to multiple individuals at the same time. Posting a marketing campaign in such social networking website will ensure a boost in a wide range of clients. One can use Mezee Chat’s social network database for viral marketing as it is packed with individual profiles and chat rooms along with a thousand users online every day. Different profiles are linked by this social network and using Mezee chat for viral social media marketing techniques can be acquired when you realize the potential of these thousands of users visiting the website.

Because of the thousands of users going in and out of this website daily, there is an assurance that your advertisement and campaigns will be noticed by possible clients. This broadens the scope of your ad. In using the Mezee chat, a lot of ways can be employed in posting marketing materials. One can post the campaigns in profiles and also put the advertisement on the sidebar. Interested users can see your ads when they click their network’s profiles.

MezeeYou can also use the chat feature which converge people from various places to talk about anything that interests them. These free chat functions can offer more access to connect to your target market. The people in chat room are stagnant and are more prone to click interesting advertisements as they stay in chat rooms longer. It would be very hard for them not to notice your campaign.

With Mezee chat being a free service, every marketing strategy you employ is definitely efficient. You won’t have to spend a penny or pay for the traffic that would lead people into your site. Signing up for this website, users have the mentality of free service so there is opportunity is at its peak in these kinds of chatrooms and social sites.

You must know that people are desperate for communication and with the advent of the Internet, communication is easy. Social media marketing using chat rooms in Mezee Chat is great because more and more people register for its free service. Your target clients will see your ads and your website traffic and web presence growth will be uphill.

Bottom line: Mezee chat has the viral campaign necessities for social media marketing. It is a venue for people to see your ads and develop them into possible clients without spending too much.

Julieth Gonzalez, Social Media Marketing. Mezee INC

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