For small business owners who are trying to grow online presence, search engine visibility is the best way to increase your site traffic. With a few SEO tricks, you can boost the search engine ranking of your business website and watch as you get more and more site visitors that lead to more appointments and sales. Too busy running the business? Not a problem.
These SEO techniques are time-efficient as they are cost-efficient. So, let’s get started!
Google Webmaster Tools (GWT) provides incredible insights that can help you understand the performance of your website based on your target audience’ behavior. It presents important data that are vital to your website analysis, such as the number of visitors come to your website from Google, the keywords that were used to get to your site, how you rank in the search results, and errors on your website that keeps your site from ranking higher.
Google has been giving greater weight to faster sites in the search results. Having a slow website can hurt your ranking. Conversely, if your site loads fast, then expect it to rank better. Plus, faster load times can lead to higher website conversions.
Google Page Speed is a great tool that provides you with insights on how to speed up your site. The suggestions can get a bit too technical, but if you’re using WordPress and know how to install plugins, there are caching plugins like W3 Total Cache that can make this process simple.
CloudFlare is one of the best things you can add onto your business website. This tool which is free for most people makes it so easy to speed up your website while also protecting it from bots and other malicious attacks.
Your website should have a dedicated page for your business NAP information (name, address, and phone number). Usually, this is the Contact Us page, but some businesses also place this information on their About Us page. Aside from your website, add your business to reputable online listings such as Google My Business and make sure that all your contact details are consistent across all media. If you feel like you need further SEO training to enhance your skills, this will actually be a good investment.
Top local directories such as Yelp, OpenTable, TripAdvisor, and Urbanspoon help increase your chances of being seen by your target customers. If you don’t have the time to list your business in other local directories, that’s alright as long as you make sure you are listed in these as these are the ones that consistently rank at the top for local based searches, so it’s crucial that you are listed in these if you want to get noticed.
Open Graph is a protocol that integrates Facebook’s functionality on other websites. Although Google is not yet ranking pages with Open Graph data higher, this protocol makes it easier to index and classify your website for Google. Open Graph is also known to affect performance on social media.
Share plugins make it so much easier for people to share your content, which can be a round-about way to get backlinks. Social media channels such as Facebook, Twitter, Pinterest, and Google+ all have their own versions of plugins. You can also use a service like AddThis.
Installing an SEO plugin is the best way you can make use of your 10 minutes. This plugin is very helpful in taking care of SEO tasks, such as optimizing title tags and meta descriptions as well as creating and submitting sitemaps.
With the recent Google update that started ranking websites that have mobile-friendly designs higher, it will be a worthwhile endeavor to make the necessary changes to your website so that it is optimized for mobile. With more consumers using their mobile devices like smart phones and tablets to search, being mobile-friendly is definitely a must if you want your business to reach your target market.
With these simple SEO tricks, most of which you can do on your own, you can look forward to more site visits and, consequently, an increase in sales and revenue.[box type=”shadow” align=”alignleft” class=”” width=””]Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile. [/box]
There are numerous tips that can help you substantially increase the search engine performance of your website. This articles sums up the best tips you should adhere to in 2015 and why.
Good content and relevant links to your websites are still things search engines care about as much as they did 10 years ago and perhaps even more. The more relevant and high-quality links you have, the better. Google gives a rank of between 0 and 10 to all sites. Those sites that have the most links will rank closer to 10.
Keeping things simple and understandable is very important when writing content for your website. Ensure it is easy for visitors to tell what your website is about as you usually have no more than 8 seconds after someone visits your website to make the proper impression, according to one Toronto SEO company.
Using the Keyword Planner Tool of Google is the best way to do so. It allows you to keep tracks of the most relevant Google keywords for your campaign.
There are however some tips to keep in perspective while doing so:
– It is usually better to switch to “specific based searches” when using this tool as “broad based” is too general and will not come up with the stuff you are after.
– Focus on your target objectives and pay attention to the keywords that attract most visitors to your site.
Everyone is constantly repeating the phrase “content is king”. While this is certainly true, good content should include no less than 500 words in length. Search engines are very fond of new and original content so feed it to them!
Another important thing to keep in perspective is to blog around a specific keyword and use it in several places of your content.
The best friend of a marketer should be Twitter. The social network ranks very high, which is a great opportunity for you to generate links. Besides, when your tweets are re-tweeted, it really counts. The text of a tweet is also very important for search engines so make the most out of those 141 characters you are allowed to use.
It is also important to recognize the potential of Google +. The more + signs your page gets, the more your rank improves. There is simply no reason not to use this tool.
WordPress is a great content management system that allows marketers to put all pieces (blogging, social activities, and keywords) together and allows for straightforward optimization. If you opt not to use a CMS such as WordPress, you can still perform optimizations throughout your entire websites but keep in mind that you may experience much more difficulties doing so.
To build a healthy and strong career in SEO and internet marketing plenty of skills are required. In order to be a successful SEO you should not only have some programming skills for a quality onsite but your personality should be also represent able and the most important thing is your knowledge which makes you prominent. To make your separate identity in the field of SEO you should always try to polish your skills so that you can always stay ahead from your competitors by offering quality and result oriented services to your clients.
For every SEO project you have a different environment and niche. Things which work in one project may not work in the other. For your every SEO project you need a different plan according to the requirements of the client. To produce good results you should study different cases to enhance your knowledge and try to make your own plans for different type of projects like project of online learning website which is targeting the students of whole world and the project of small ice cream shop which is targeting a local area
Participating in Discussion
Participating in SEO discussions helps you a lot in increasing your knowledge and to update your self from latest news and updates in SEO world. There are plenty of forums in which people discuss their problems if you try to find a solution for their problems it will not only help you to enhance your SEO skills but will also help to make new connections.
Make Your Own Way
Instead of believing in someone else’s opinion try to form your opinion about the issues and problems of SEO. Always remember that thinking out of the box is the key to success in SEO. Use your common sense and try to make a simple solution to your problems rather than following someone else’s complex solutions which in the end makes no sense. In this way you might be able produce some new inventions in the field of SEO and introduce new trends which can increase your credibility.
Do Some Link Building by Yourself
I have noticed that some experienced SEO do not take part in the link building process. Always remember it is link building which plays an important role to increase your knowledge. So no matter how busy you are do make some extra time to do link building and enhance your knowledge of different niches.
Study Search Engine Algorithms
Rather than finding a cure to search engine algorithms change and updates. Study the algorithms deeply and figure out what was the purpose behind the update and what goals Google wants to achieve by this update. By having a complete idea of search engine algorithms you can easily find a way to protect your ranking.
Yes it is true that by blogging every day you boost your blog’s traffic. However, there are cases when you can’t get in front of your computer, access it and blog every day. For instance, there are cases of black outs, cases of computer or laptop issues, cases of internet connection problems, or even health issues that will surely get in your way of blogging every day. So what is the best way to boost the traffic of you blog? One sure way to increase traffic aside from blogging every day is by providing great and high quality content blogs. You will never go wrong if you share something that is worth reading, worth spending time and worth sharing in your blog.
You must think of unique ideas to write about, you can even do niche blogging. Although this is a wide topic, you still have an option to narrow it down and create high quality content so that it will catch everyone’s attention. There are hundreds if not millions of niches in the blogosphere yet you can be sure to create waves and attention if you provide share worthy contents. You can also start on pillar articles. These are the common articles we found on the internet. Articles that everyone would love to read since these types of articles provide readers information that are vital and helpful, you just need to establish your target audience and write what you think is important to them. Information they can use every day. Pillar articles are informative hence readers would tend to go back time to time to recheck your articles. So these ways are example of blogging without having the need to write every day.
One can also start blogging news and current events. These types of blogs are very important, the same as with pillar articles. Blogging the latest craze or news provides your audience a sense of awareness hence it keeps them addicted to your blog. Say for example, your target audience is those who are Hollywood fanatics, and then blogging something about famous stars and current issues about Hollywood actors and actresses will certainly catch attention. So it all depends on your audience. Of course another way to increase traffic is to provide news worthy content. Something that will interest everyone, although for this type of blogs it’s difficult to establish a reputation yet this will surely increase your blog traffic.
Allow new voices to your blog. This means to say you have to be creative and probably allow others to post something in your blog. This is what you call guest posting. These will also increase the traffic in your blog and as a bonus; this new voice could create great content for you blog. So overall, if you want to increase your blog traffic, be unique, creative and allow interaction with you. Having a share worthy blogs is a sure way to soar high and at the same time eliminate the need to blog every day just to increase traffic.
Search Engine Optimization (SEO) is very popular nowadays. For online marketers SEO is the key tool in achieving thier goal which is to drive traffic towards thier website and to have higher ranking on search engine page ranks. Indeed, SEO is very helpful and effective for online marketers and webmasters. However, there are some webmasters that are using SEO in unethical ways. These people are trying to cheat search engines, thus search engines are continually finding ways on how to stop these people in doing unethical things in the internet.
Search engines had to frequently change their search algorithms to stop the ‘black hats’ in their doings. The term ‘blackhats‘ refer to the people who do unethical ways to cheat search engines. Google Knowledge Graph, a new technology developed by Google – the internet’s largest and most used search engine. Knowledge graph aims to optimize user search by looking for links which the users meant and not by the keywords inputted by the users which is the traditional method of other search engines.
With this new developments in internet technology, many feared that SEO will be dead. Since SEO are basically keyword oriented, this technology will surely affected SEO-based websites. However, this does not mean that SEO will be gone. It is just a new discovery that would make SEO more reliable and stronger in online marketing.
Well, SEO experts said that “SEO is not dead and it will not die“. The problem is that most SEO users does not understand the real meaning of SEO. SEO stands for Search Engine Optimization and this means the techniques used are not just about keywords but also includes link building and quality contents.
For sure, even the Knowledge Graph would look on the quality of the contents. The contents are primary key of the value of every website , that is why most webmasters are spending so much time in upgrading and enhancing their site’s contents. No matter how the search engine change their search algorithms, one thing is for sure, they will still look at and consider the content of the website. Maybe, they will change their criteria in evaluating websites but still the content will be the greatest contributor.
According to Google, they “fight webspam and reward great content”.
Another factor which have great impact on search engine rankings is link building. They check if your website is linked to trusted and high- ranked websites. If you have many links with other trusted websites, it is most likely that your website is of high quality content. However, if Google caught you dong unethical in the internet such as web spamming or link spamming, they will surely penalize your website or worse, ban your website in search engine rankings.
As long as there are search engines existing in the internet, Search Engine Optimization will never cease. It will only be dead if search engines will also be gone. Whenever there are changes in search technology, SEO will also evolve according to that technology, so I doubt if SEO is really dead.
The main objective of every online marketers is to increase sales and drive more traffic. If you are an internet marketer, you may already be familiar with PPC or Pay-Per-Click. PPC is a very cost efficient way of advertisement considering that you only pay for those who actually click your links.
1. PPC is very helpful especially for small businesses that have limited budget. Setting up a PPC ad campaign is very easy and the good thing is that you set up the financial parameters in which they will be ran making it cost efficient.
2. Another good thing about PPC ads is that it allows refined targeting. An example is Facebook PPC. Using these ads, reaching the targeted market would be easy. You can expand your reach from local to global audiences. PPC does not mind if your business is big or small, it will give the same benefit they are giving to other businesses.
3. If you had a poor online visibility, then having PPC ad will increase your visibility especially on search engines. It is the easiest and the fastest way to get into the search engine rankings.
4. Pay-Per-Click marketing provides you opportunities to test your new ideas. You can test your ideas even before your services or products launch to determine if it is effective in the market. Also, PPC provides you an opportunity for re-marketing. This will allow you to enhance your marketing strategy and test for solutions.
5. PPC advertising will help you target larger quantity of keywords even if you only have small website. Unlike in organic search which only supports the keywords that are in your website, PPC will let you target keywords as many as you want.
6. Pay per click will also help in reinforcing your company brand. If you already have a high rank on search engine result pages, if you use PPC ads, you will surely hit higher on the ranking resulting to a stronger grip on the market and building authority which will build your brand.
You might be wondering how PPC ads work well in driving traffic to your website and it is faster than any other SEO techniques. It is because many PPC networks have lots of search partners and other advertising networks. Examples of pay per click search engines are the Google AdWords and the Overture. These two are among the largest pay per click search engines. You might even heard of it before. Also, there are firms that are offering these PPC campaigns aside from rendering SEO services.
According to some internet marketers who have been using PPC advertisement, PPC is a very flexible and a low risk form of advertisement. If you want an instant result of your campaign then PPC can give you instant results. It is also fast, easy to implement and the ads can also be altered anytime you want.
In pay per click, there is no actual risk except for the money you spend for the campaign. However,, this money is surely be utilized properly considering that you only ay for the actual clicks on your links.
Internet Marketers aim to have high pagerank that is why they are striving so hard just have good quality inbound links. High pagerank has great impacts not only in Search Engine rankings but also in increases the integrity and credibility of your site or your blog. To know more about what pagerank really is, check this short yet very informative video.
1. If your site has high pagerank, doing link exchanges with other websites would be easy. Most webmasters want to link their sites with other sites that has high pagerank. They thought that they could also have high pagerank if they link their sites to other site. This is a very good way of branding.
2. If you have high inbound rate, Googlebot will most likely to crawl your site more often. The more frequent your site is being indexed the better. If you have a new site which is linked in your current site with high pagerank, it will be most likely to increase its pagerank faster than other sites.
3. If you want to increase your revenue, then this is it. If you have high pagerank, more webmasters would be willing to pay just to have a link on your site. This is the very reason why many webmasters struggle hard just to have high pagerank. You can sell links at a higher price, the higher the pagerank, so as the price of the link towards your site.
4. If you have more links then that only means that you also have more visitors in your site. Well, if you want to drive traffic to your site, then this is a good idea. Though this only depends on the relevance of the content, this surely have an effect in your pagerank.
5. Having high pagerank will make you look like an expert in your own field. It is a big factor having high pagerank especially when it comes in online marketing. People will trust you and you will have an authority in your own field.
6. If you have high pagerank, then marketing products and services would also be easy considering that you got many visitors on your site. Also, lots of company would want to pay for their products to be advertised on your site.
There is no harm of having high pagerank. It is just an indication that you are doing just fine in managing your website or blog. Maintaining a website might be very tiresome. It requires time, effort, money and most of all patient. It would not be easy to have high pagerank. Aside from link building, you also have to learn more SEO tricks and techniques to be able to drive more traffic towards your website. In internet marketing, changes is very rapid so you also have to prepare yourself for these changes. That means you have to be updated of everything that is happening online because most search engines changes their search algorithms frequently – and this would greatly affects your website’s ranking.
Lastly, Google just had its pagerank update and the TSP Blog gained 1 notch, though it’s not that huge but we’re still happy that there is an increase of our our rank. What about you? How much did you gained? What’s your pagerank after the update?
Many people search the internet for businesses so it is important to have your business listing found on Google. Have you heard of Google Places? It is another service offered by Google where you could create listings faster and it is absolutely free.
Though your business has already shown in Google, it is wiser to verify your listings and check if the details are accurate. As soon as you verified your listings in Google Places, you will see the changes instantly and you could add some notifications.
One good thing about Google Places is that even if you do not have your own website you can still promote your business. With Google Places, maintaining your online presence is very easy. You can even monitor how many researchers have seen and visit your listing.
Google Places also allows you to customize your listings by adding some photos and videos. You could also give some coupons that would make your first time visitors to come back for more – and these all are totally free.
If you are still in doubt of sing Google Places then consider the fact that 97% of the consumers search online for business and 73% of them is dependent on the information provided by Google. This statistics only shows that Google dominated the search market. Most internet marketers spend their time on perfecting their online strategies like in Search Engine Optimization (SEO), they fail to see the importance and benefits Google Places has to offer for them.
Google Places has been introduced in the public on the year 2009. Google described the service as “a webpage for every place in the world, organizing all the relevant information about it.”
Indeed, Google Places has been a great help for many business establishments especially small businesses. However, many committed lots of mistakes which leads to a very unproductive marketing.
One thing that you should remember not to do in Google Places is that ‘keyword stuffing‘. Do not put on plenty different categories for that will just confuse the readers. It would be better to choose only one category.
The basic information of your business should be properly indicated. Your business’s contact information should be provided like the phone number, email address and business location. Check the video below.
There are generally lots of ways on how to optimize your ranking using Google Places: you could show off some photos with tags that are keyword-friendly and you could upload some videos. These would attract the attention of the readers as well as capturing their curiosity.
The description of your business have also an impact on your readers. You should make it sound like you are proud of serving the community and do not make it so obvious that you are just want to increase your revenue (which is what really matters for most of the internet marketers). Also, state the different services and products your company are offering. It is important to be precise and straight forward so that the consumers would understand easily what is your business all about. Too flowery will not help and just lead to confusion.
Most webmasters use Search Engine Optimization to drive traffic to their sites. SEO works in accordance with two beliefs: the idea that rely on numbers; and the the idea of having a good value.
Having a good value involves generating contents with high quality and good links. Webmasters that doing this kind of SEO believes that they can drive traffic because of the contents and it would last longer than unethical SEO.
However, webmasters that rely on numbers made use of some tricks to drive traffic to their site which are sometimes unethical. Their strategies include spamming the forums, buying links from partner sites and any other ways that would put their site on high on top of the search engine rankings even if it is annoying for many users.
Most search engines do not like these strategies made by ‘black hats‘ – the term refers to webmasters who are engaging in bad SEO. Thus, search engines tend to change their search algorithms frequently to prevent these black hats on doing such unethical things in the internet.
One evidence that would show the dislike of search engines for the black hats is Google’s Penguin. Google Penguin updates the Google’s search algorithm to lower the rank of the sites which are not following the ‘Google webmaster quality guidelines‘. Also, this technology aims to prevent webmasters who participate in spam forums and illegal link exchanges.
We’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive web spam tactics.
Since Google tend to penalize websites that has proven to be doing unethical it would be better for you to monitor whether you have been penalized or not. Also, avoiding link spams and negative SEO would be the best solution.
1. Frequent checking of your Google webmaster tools account will help found out ‘incoming links’. If you have noticed that there is high number of links coming from a single source or there are lot unusual pattern of IP address that is linking in your website, then you have to be alarmed. Someone might want to destroy your reputation and credibility that you have worked so hard. Inform immediately to Google all unusual happenings in your website and file a reconsideration request.
2. Web spam is best avoided by building a strong wall of positive signals. This is done through building trust and credibility which most search engines look in a website. You got a high quality content with lots of authentic positive links and active on social networking sites will surely the best defense against web spam.
There are lots of ways in which you could have high ranking which does not need on relying on negative SEO. Negative SEO will only ruin your credibility.
It simply cannot be stressed enough that it makes no difference what your website looks like or what you are offering your customers, if they cannot find it then you are not going to be successful. SEO is crucial in getting your site noticed by those who need to find you. There are a number of things that you can do to ensure that your site can be found and here are the top SEO methods that offer the most effective results.
Here are basic SEO components a webmaster should consider to elevate a website’s online presence. Hope you will find it very helpful as most of us now tend to forget them.
In order for your website to be listed at the top of major search engine results pages, you have to have the right keywords in place. You need to implement the proper keywords or key phrases as well as description tags, image tags and titles.
In order to impress your visitors and keep them coming back, you have to offer them something useful. Relevant content is worth its weight in gold and will ensure that your visitors find helpful information on your site. It also helps you to build your reputation as an expert in your field and can assist you in gaining those much desired results page ranks.
Speaking of SEO on your site, you have to ensure that you are using the right keywords and/or key phrases for your business. You need to research, or have an SEO firm research, to find what specific keywords people are searching for when they are looking for your products or services. Having the right keywords is essential in getting your site noticed.
This includes things like article marketing, press releases, link building and other things that you can do that do not involve being on your site at the time. A company blog, community groups and social media marketing are all things that you can get involved in to raise your search engine results page rankings and get your site out there for people to find.
As you can see, SEO is critical in ensuring that your site gets noticed by the right people. You do not simply want visitors to your website; you want people on your site that are looking for specifically what you have to offer. The right SEO campaign can go a long way in helping you to increase your business awareness and your business revenue.