For small business owners who are trying to grow online presence, search engine visibility is the best way to increase your site traffic. With a few SEO tricks, you can boost the search engine ranking of your business website and watch as you get more and more site visitors that lead to more appointments and sales. Too busy running the business? Not a problem.
These SEO techniques are time-efficient as they are cost-efficient. So, let’s get started!
Google Webmaster Tools (GWT) provides incredible insights that can help you understand the performance of your website based on your target audience’ behavior. It presents important data that are vital to your website analysis, such as the number of visitors come to your website from Google, the keywords that were used to get to your site, how you rank in the search results, and errors on your website that keeps your site from ranking higher.
Google has been giving greater weight to faster sites in the search results. Having a slow website can hurt your ranking. Conversely, if your site loads fast, then expect it to rank better. Plus, faster load times can lead to higher website conversions.
Google Page Speed is a great tool that provides you with insights on how to speed up your site. The suggestions can get a bit too technical, but if you’re using WordPress and know how to install plugins, there are caching plugins like W3 Total Cache that can make this process simple.
CloudFlare is one of the best things you can add onto your business website. This tool which is free for most people makes it so easy to speed up your website while also protecting it from bots and other malicious attacks.
Your website should have a dedicated page for your business NAP information (name, address, and phone number). Usually, this is the Contact Us page, but some businesses also place this information on their About Us page. Aside from your website, add your business to reputable online listings such as Google My Business and make sure that all your contact details are consistent across all media. If you feel like you need further SEO training to enhance your skills, this will actually be a good investment.
Top local directories such as Yelp, OpenTable, TripAdvisor, and Urbanspoon help increase your chances of being seen by your target customers. If you don’t have the time to list your business in other local directories, that’s alright as long as you make sure you are listed in these as these are the ones that consistently rank at the top for local based searches, so it’s crucial that you are listed in these if you want to get noticed.
Open Graph is a protocol that integrates Facebook’s functionality on other websites. Although Google is not yet ranking pages with Open Graph data higher, this protocol makes it easier to index and classify your website for Google. Open Graph is also known to affect performance on social media.
Share plugins make it so much easier for people to share your content, which can be a round-about way to get backlinks. Social media channels such as Facebook, Twitter, Pinterest, and Google+ all have their own versions of plugins. You can also use a service like AddThis.
Installing an SEO plugin is the best way you can make use of your 10 minutes. This plugin is very helpful in taking care of SEO tasks, such as optimizing title tags and meta descriptions as well as creating and submitting sitemaps.
With the recent Google update that started ranking websites that have mobile-friendly designs higher, it will be a worthwhile endeavor to make the necessary changes to your website so that it is optimized for mobile. With more consumers using their mobile devices like smart phones and tablets to search, being mobile-friendly is definitely a must if you want your business to reach your target market.
With these simple SEO tricks, most of which you can do on your own, you can look forward to more site visits and, consequently, an increase in sales and revenue.[box type=”shadow” align=”alignleft” class=”” width=””]Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, Canada, and Australia. You can see more of her works and experiences in her LinkedIn profile. [/box]
There are numerous tips that can help you substantially increase the search engine performance of your website. This articles sums up the best tips you should adhere to in 2015 and why.
Good content and relevant links to your websites are still things search engines care about as much as they did 10 years ago and perhaps even more. The more relevant and high-quality links you have, the better. Google gives a rank of between 0 and 10 to all sites. Those sites that have the most links will rank closer to 10.
Keeping things simple and understandable is very important when writing content for your website. Ensure it is easy for visitors to tell what your website is about as you usually have no more than 8 seconds after someone visits your website to make the proper impression, according to one Toronto SEO company.
Using the Keyword Planner Tool of Google is the best way to do so. It allows you to keep tracks of the most relevant Google keywords for your campaign.
There are however some tips to keep in perspective while doing so:
– It is usually better to switch to “specific based searches” when using this tool as “broad based” is too general and will not come up with the stuff you are after.
– Focus on your target objectives and pay attention to the keywords that attract most visitors to your site.
Everyone is constantly repeating the phrase “content is king”. While this is certainly true, good content should include no less than 500 words in length. Search engines are very fond of new and original content so feed it to them!
Another important thing to keep in perspective is to blog around a specific keyword and use it in several places of your content.
The best friend of a marketer should be Twitter. The social network ranks very high, which is a great opportunity for you to generate links. Besides, when your tweets are re-tweeted, it really counts. The text of a tweet is also very important for search engines so make the most out of those 141 characters you are allowed to use.
It is also important to recognize the potential of Google +. The more + signs your page gets, the more your rank improves. There is simply no reason not to use this tool.
WordPress is a great content management system that allows marketers to put all pieces (blogging, social activities, and keywords) together and allows for straightforward optimization. If you opt not to use a CMS such as WordPress, you can still perform optimizations throughout your entire websites but keep in mind that you may experience much more difficulties doing so.
Competition in business nowadays are becoming harder and harder. With the help of technology, reaching the consumers has become incredibly fast. However, there are still many marketers who are not satisfied with their strategies because they are not able to build a connection between them. Indeed reaching the consumers is easy wit the aide of technology. However, the real challenge is building a connection between your business and the consumers.
As a marketer, it is your job to reach and build a connection between the business and consumers. It is not enough having a long flowery content in your page with great colors and images. Many online marketers have already done that. You have to think of new ways to catch their attention and interests. Why don’t you consider putting a video presentation in your site. Experts said that putting a video on your site will add to its attractions and captures the interest of the visitor easily.
Compared to other forms of media, video is the most effective because it conveys a deeper meaning of the message. Static images, texts, and audio recordings may also deliver your message but video is more effective. Having a video on your site will make the audience feel like they are really communicating with the real person and not just with the business itself. According to business experts, the people prefer to do business with the real person instead of the brand.
Videos allow you to introduce your business as a human, the people will tend to look at you and your business as an honest, trustworthy, professional and reliable. This is very important because that will motivate the consumer to patronize your business. They will choose your business instead of your competitors.
Each has its own purpose but all of these are effective.
Testimonials are among the most effective marketing tools. Testimonials are for encouraging the people to trust your business. It is more effective if you have testimonials from outside sources. Video testimonials are far more better than written testimonials because there is only a small probability that it was fabricated. It is very easy to write testimonials but it would be very difficult for businesses to put it on videos.
Another effective video is the product demonstration. According to surveys, most consumers watch first the product demonstration before purchasing the item. This is to make sure that they are able to understand the purpose of the product, how to use it and if they really need the item. One thing that you should remember is that whenever a visitor watches your product demo, it means that he or she is already interested in your product.
So you have to make sure that your product demonstration is presentable, clean, and easy to understand. You should also make sure that you have to make the consumer feel that they will not waste their money when they will do business transactions with you.
As on online marketer, generating more leads is one of your important task. You have to utilize every possible tools that can help you. And one great tool is Facebook. Never underestimate the power of social networking sites. Today, social media has become influential, and using it would give you great benefits.
To be able to utilize Facebook effectively, consider the following strategies:
We all know that Facebook is the the leading social networking site. Many people from different places around the world connect and meet in Facebook. Hence, it is the primary source of web traffic and it provides opportunities for you to connect and have a dialogue with the fans. According to Facebook, fans spend two time more money on businesses than non-fans. Using third party apps will also enhance the engagement of the fans.
Facebook Timeline pages has become a powerful tool for people who want their voices to be heard. There are lots of customization tools that will help you in designing and making your Timeline look more professional. Facebook has gone through many changes for the betterment of its users. Today, your Facebook account and Timeline pages can be considered to be your mini website. Hence, you should make sure that your website will look interesting to attract many fans.
In this information age, people especially the consumers are expecting your business presence on the platforms they usually spend time on, and of course, Facebook is on the top of the list. Aside from it gives you an opportunity to connect with larger audience, there are lots of tools which allows your account to be customized, and you can also utilize different apps that will improve user engagement.
Nowadays, every company and even smaller organizations have their own Facebook page. This is a cheaper alternative of marketing strategy. You can use many apps in engaging fans, however, you should not forget to collect emails. Their emails are more important than just their likes.
Now if you noticed that there are a great increase in your leads, you should not stop there. You should double your leads. Sounds great right? Fortunately Facebook not only provides you the opportunities to start your marketing plans but it also allows you to optimize the possibilities of greater effect in your business.
Though Facebook Timeline has improved its navigation keys, there are also many third- party apps that will help you improve its appearance. For example the Heyo, formerly known as Lujure. It is a management app that will help you manage your Facebook page.
And there you have it, effective strategies on generating leads using Facebook. It is also recommended to have activities that will enhance customer engagement. You may encourage your fans to share their photos and videos, or they can share their own ideas and experiences.
Starting up a business does not excuse you from mistakes and misconceptions. This might be because you overly think that you have done the research already and every aspect is taken into consideration. Admit the fact that mistakes are unavoidable especially for neophytes; however, take note of the possible consequences that might lead you to failure. Thus, it pays to be really careful and avoid such mistakes.
There is risk in creating the same product that the market already has. Your idea may look at this as different since you argued on better quality but this is a big mistake you might be committing. The needs of the target market are already meet with the said product; what then your product can contribute? If you think it would cater the same problem, then better not pursue the plan.
Not having the clear picture in mind on what to achieve and how to do it is very risky. You have no direction and you will not be able to also to create the best strategy to attain what you expect. Besides, you cannot gauge success too for you do not have the idea whether your endeavor gives you the benefit or not. With the goals you have set, you will have the complete road map that will lead you to where you want.
This can happen when you start the business without prior assessment on what you can do and what you cannot do. This include outlining your budget and how far can it go in working out for your business goals; figuring out the manpower available and the abilities and skills needed to keep the business going; the target market you are to cater; and other aspects that should be considered before you will pursue the endeavor. Here comes the necessity of analyzing the strengths, weaknesses, threats and opportunities of the business.
The mistake on this part is when you are overwhelmed with the feedback of the customers and you have not considered other complains even to the slimmest chance of the possibility that one is dissatisfied of the product. When there are 20 people who give positive feedback and there are only 2 you have negative comments, this number should be considered for the improvement of your products and services. This figure may be negligible but still very crucial.
Promotional effort is centered on your selling points and the ability to make sales. If this is not carefully planned, your will never achieve your sales and revenue goals. This is very important since you aimed at making sales. When you do not know how you will go about it, you cannot also make way to success. Sales will not just come without working it out.
These are just few of the mistakes you should avoid. There are actually plenty of them that you should be watching out before you will assure success on starting up your endeavor. The startup industry is a diverse world and if you don’t carefully planned everything, the risk of failing is highly possible
As a blogger, it is very important for us to increase the number of visitors in your site. However, it would be a great help if there is somebody who will help you to take over some writing tasks. A guest blogger can help you out with this problem.
One advantage of having guest bloggers in your site is that, they bring their own readers along with them who wants to read whatever articles they will be writing in your site. These new visitors will navigate around your site and look for something interesting in your site. If they find your content interesting, they might come back and develop to become your regular readers. With the help of these guest bloggers, you will be able to have a break even for a day.
However, you have to be very careful in choosing your guest bloggers. Not all bloggers are right for your site. Consider the following qualifications:
1. It is important that your guest bloggers are experts and specialists in your own field
Remember to consider the credibility of your guest bloggers. They must be fluent in writing and they must have an excellent quality of posts. Poor content may upset your regular visitors and readers and that will make them look for other more interesting content in other sites.
2. The popularity of the blogger is also important
Choose bloggers that has many followers and readers. Consider the number their followers. If they will write on your site, these followers will also visit your site, hence this generates more traffic in your site. The more popular your guest blogger is, the more visitors your site will have. Aside from it, bloggers that has many followers only indicates that the blogger is a good writer and he is capable of writing interesting articles that will improve your site.
3. Your Guest blogger must have an idea on Search Engine Optimization (SEO)
It is importance in online marketing and how to utilize it. They do not need to be an expert on SEO, but they should know how to use keywords. Manipulating keywords is important for a blogger considering that we are dealing with website’s contents.
4. Look for a guest blogger that has a good style in writing
Another factor that you should consider is the style. A blogger that can write an interesting article that is very engaging and interesting. The style does not need to be perfect, but just right for certain readers. You need a writer that can write relative content to your site and thus his works should be easy to understand. Writers who are too ‘technical’ attracts less readers.
To make your blog more engaging, you may ant to add some call – to – action in your posts. This may be in form of PDF files that can be downloaded, asking your readers opinion or reaction by having a comment wall, or they may want to sign up for your news letter.
To build a healthy and strong career in SEO and internet marketing plenty of skills are required. In order to be a successful SEO you should not only have some programming skills for a quality onsite but your personality should be also represent able and the most important thing is your knowledge which makes you prominent. To make your separate identity in the field of SEO you should always try to polish your skills so that you can always stay ahead from your competitors by offering quality and result oriented services to your clients.
For every SEO project you have a different environment and niche. Things which work in one project may not work in the other. For your every SEO project you need a different plan according to the requirements of the client. To produce good results you should study different cases to enhance your knowledge and try to make your own plans for different type of projects like project of online learning website which is targeting the students of whole world and the project of small ice cream shop which is targeting a local area
Participating in Discussion
Participating in SEO discussions helps you a lot in increasing your knowledge and to update your self from latest news and updates in SEO world. There are plenty of forums in which people discuss their problems if you try to find a solution for their problems it will not only help you to enhance your SEO skills but will also help to make new connections.
Make Your Own Way
Instead of believing in someone else’s opinion try to form your opinion about the issues and problems of SEO. Always remember that thinking out of the box is the key to success in SEO. Use your common sense and try to make a simple solution to your problems rather than following someone else’s complex solutions which in the end makes no sense. In this way you might be able produce some new inventions in the field of SEO and introduce new trends which can increase your credibility.
Do Some Link Building by Yourself
I have noticed that some experienced SEO do not take part in the link building process. Always remember it is link building which plays an important role to increase your knowledge. So no matter how busy you are do make some extra time to do link building and enhance your knowledge of different niches.
Study Search Engine Algorithms
Rather than finding a cure to search engine algorithms change and updates. Study the algorithms deeply and figure out what was the purpose behind the update and what goals Google wants to achieve by this update. By having a complete idea of search engine algorithms you can easily find a way to protect your ranking.
Yes it is true that by blogging every day you boost your blog’s traffic. However, there are cases when you can’t get in front of your computer, access it and blog every day. For instance, there are cases of black outs, cases of computer or laptop issues, cases of internet connection problems, or even health issues that will surely get in your way of blogging every day. So what is the best way to boost the traffic of you blog? One sure way to increase traffic aside from blogging every day is by providing great and high quality content blogs. You will never go wrong if you share something that is worth reading, worth spending time and worth sharing in your blog.
You must think of unique ideas to write about, you can even do niche blogging. Although this is a wide topic, you still have an option to narrow it down and create high quality content so that it will catch everyone’s attention. There are hundreds if not millions of niches in the blogosphere yet you can be sure to create waves and attention if you provide share worthy contents. You can also start on pillar articles. These are the common articles we found on the internet. Articles that everyone would love to read since these types of articles provide readers information that are vital and helpful, you just need to establish your target audience and write what you think is important to them. Information they can use every day. Pillar articles are informative hence readers would tend to go back time to time to recheck your articles. So these ways are example of blogging without having the need to write every day.
One can also start blogging news and current events. These types of blogs are very important, the same as with pillar articles. Blogging the latest craze or news provides your audience a sense of awareness hence it keeps them addicted to your blog. Say for example, your target audience is those who are Hollywood fanatics, and then blogging something about famous stars and current issues about Hollywood actors and actresses will certainly catch attention. So it all depends on your audience. Of course another way to increase traffic is to provide news worthy content. Something that will interest everyone, although for this type of blogs it’s difficult to establish a reputation yet this will surely increase your blog traffic.
Allow new voices to your blog. This means to say you have to be creative and probably allow others to post something in your blog. This is what you call guest posting. These will also increase the traffic in your blog and as a bonus; this new voice could create great content for you blog. So overall, if you want to increase your blog traffic, be unique, creative and allow interaction with you. Having a share worthy blogs is a sure way to soar high and at the same time eliminate the need to blog every day just to increase traffic.
Search Engine Optimization (SEO) is very popular nowadays. For online marketers SEO is the key tool in achieving thier goal which is to drive traffic towards thier website and to have higher ranking on search engine page ranks. Indeed, SEO is very helpful and effective for online marketers and webmasters. However, there are some webmasters that are using SEO in unethical ways. These people are trying to cheat search engines, thus search engines are continually finding ways on how to stop these people in doing unethical things in the internet.
Search engines had to frequently change their search algorithms to stop the ‘black hats’ in their doings. The term ‘blackhats‘ refer to the people who do unethical ways to cheat search engines. Google Knowledge Graph, a new technology developed by Google – the internet’s largest and most used search engine. Knowledge graph aims to optimize user search by looking for links which the users meant and not by the keywords inputted by the users which is the traditional method of other search engines.
With this new developments in internet technology, many feared that SEO will be dead. Since SEO are basically keyword oriented, this technology will surely affected SEO-based websites. However, this does not mean that SEO will be gone. It is just a new discovery that would make SEO more reliable and stronger in online marketing.
Well, SEO experts said that “SEO is not dead and it will not die“. The problem is that most SEO users does not understand the real meaning of SEO. SEO stands for Search Engine Optimization and this means the techniques used are not just about keywords but also includes link building and quality contents.
For sure, even the Knowledge Graph would look on the quality of the contents. The contents are primary key of the value of every website , that is why most webmasters are spending so much time in upgrading and enhancing their site’s contents. No matter how the search engine change their search algorithms, one thing is for sure, they will still look at and consider the content of the website. Maybe, they will change their criteria in evaluating websites but still the content will be the greatest contributor.
According to Google, they “fight webspam and reward great content”.
Another factor which have great impact on search engine rankings is link building. They check if your website is linked to trusted and high- ranked websites. If you have many links with other trusted websites, it is most likely that your website is of high quality content. However, if Google caught you dong unethical in the internet such as web spamming or link spamming, they will surely penalize your website or worse, ban your website in search engine rankings.
As long as there are search engines existing in the internet, Search Engine Optimization will never cease. It will only be dead if search engines will also be gone. Whenever there are changes in search technology, SEO will also evolve according to that technology, so I doubt if SEO is really dead.
Running a successful blog on the internet is limited by only the amount of time you are willing to spend on it in a day. While content-building and frequent posting are the obvious initial steps, getting more and more traffic to the blog is the final step that make a good blog into frequently-visited and successful blog. There are many tried and tested steps that can transform a blog into one that gets many hits in a day. One of these is using proper meta-tags and with the help of search engine optimization and attracting visitors through search engines. Other methods include using advertisements, sharing content on social media and popularizing content through more popular blogs. One such method however is called ‘Guest Blogging’ and a more specific dimension of this type of link building is ‘Horizontal Guest Blogging’.
Guest Blogging is when a blogger writes a post on a different but popular blog. This post/article contains a little about the author and a link back to his blog. By this way, he gets a chance to expand his social reach by getting some exposure to an otherwise unfamiliar audience. Generally, this is done keeping the niche of the blog in mind. Horizontal guest blogging is when the author steps out of his preferred niche and posts on another blog specializing in an entirely different type of content. Many successful bloggers say this is arguably the most effective way of link-building and getting the best results in the shortest possible time. Horizontal guest blogging is more effective as it makes sure you are exposed to an entirely new readership, one that most probably did not know of your existence. This way, it maximizes your social reach. The thing with normal or Niche guest blogging is that there is a possibility that you encounter a group of readers already familiar with your blog.
Whether you administer a new blog or run a medium-scale blog with a reasonable hit-count, horizontal guest blogging will be helpful either way. If you have just started a new blog it will be more helpful due to the fact that you would not have achieved a sizable following of people who appreciate your work. All the help that you get, is welcome. For a blog that has been live for a while, getting new readership is a harder task. Your blog will always appear fresh and interesting to the new readers you get through horizontal guest blogging. In short, anybody who has his/her own blog can guest blog.
Depending on the type of content you specialize in, you can relate your area of expertise to most other blogs you choose to be a horizontal guest blogger on. It is important not to ignore the fact that the post you compose as a guest blogger should enable the reader to relate to and get interested in.
If you run a Tech Blog then guest blogging will be one of the easiest tasks for you as almost field welcomes technology with open arms. A technological connoisseur can guest blog on a site specializing in Fashion and can write an article on ‘Fabric Engineering’. A Game Review blog can have a guest post by a Tech blogger on the best ‘Sci Fi Movies’.
In case your blog talks about Health and Lifestyle, your guest posts on a blog that talks about Energy Conservation could be about ‘Environment Friendly ways to a Healthy Life’. In addition to that, a Celebrity Gossip blog could feature a guest post on the stars that endorse a healthy lifestyle while leaping up the ladder of success.
For the administrator of a Travel Blog, a guest post could be made on a Sports Blog on the best places to visit in the calendar year that have a global sporting event going on. The same relation could be made with a Hollywood Blog talking about Film Festivals or an Animal Care Blog talking about the best places to go with your pet.
Horizontal guest blogging is a very effective tool but it is crucial to be careful not to make your post look like a marketing campaign! A lot of successful blogs with a large following will allow guest bloggers but often do quality checks beforehand.