Search engine marketing (SEM) is one of those terms that is quickly gaining popularity. Marketing gurus are constantly talking about it, and businesses are constantly being told that they need to use it. The problem is that a large number of businesses still have no idea what it means or how to implement it into their strategies.
Put simply, SEM is an Internet marketing tactic. The purpose of SEM is to help increase a website’s visibility on the search engines through the combination of organic search engine optimization (SEO) and pay-per-click (PPC) advertising.
If you are already implementing SEO in your marketing tactics, you’re halfway done with implementing SEM, and if you use it correctly, you can actually receive plenty of benefits.
With SEM, your ads will be seen by individuals who intentionally searched for your specific keywords. This means that these individuals are in the market for your products and services, giving them more of a reason to choose to click on your ad.
For example, if you sell light bulbs, you will use keywords such as light bulbs, lighting, bulbs, vanities, fixtures, etc. If an individual searches for these keywords, your ad could appear as a result (as long as you use the right keywords and are spending a decent amount on your PPC). So rather than your ad appearing in front of someone who searched for something unrelated to your business, your ad is being placed in front of someone who can actually use your product or service, giving your ad a better chance of being clicked.
SEM allows you to implement a great marketing tactic without needing a million dollar advertising budget. With PPC ads, you can either set your own monthly limit or set your own price per click, allowing you to constantly remain within your budget every month. The more money you pay per click or the higher your monthly budget, though, will help your ad’s chances of being seen, so it may be wise of you to pay more than $10 per month on your SEM.
If you notice that the keywords you’re using aren’t generating any results, you can change them whenever you want. This gives you the opportunity to determine what works and what doesn’t, and it allows you to make the changes whenever you want, giving you complete control of how your advertising works for you.
You can also change your budget whenever you want. You can always start out small just to get your feet wet and see how people are reacting to your ads. If you notice a great deal of interest, you can increase your PPC budget accordingly to ensure your ad is always being seen.
Google is popular, there’s no doubt about that. In fact, according to stat reports, Google services over 3.5 billion search queries per day. Whenever a person wants to find an answer or research a topic, they turn to Google in order to find what they’re looking for. This is the same for products and services. If an individual wants to find a mechanic in a certain town, he or she will turn to Google for information. When you use SEM, your advertisements will be found in an area that is being viewed over 3.5 billion times per day.
If you’re not yet using SEM as part of your marketing tactic, it may be time for you to look into it. Not only will you be putting your ads out there in front of people who are searching for your product or service, but you’ll also generate a great deal of traffic to your site, which can easily turn into conversions.
Inbound marketing, as opposed to outbound marketing, lets you attract customers by offering useful and interesting information in your website which leads to a sale rather than begging them to buy your product or use your services.
Generally, there are three basic steps involved in inbound marketing – you create eye-catching and useful content, you generate leads and convert them into something with monetary value (i.e. a sale), and you evaluate the methods you have used in order to keep track of your success and implement any changes when necessary.
In this age of social media marketing, inbound marketing has been slowly replacing traditional marketing strategies which tend to drive potential customers away because of the aggressive approach used by marketers. As useful as inbound marketing is, however, many companies and individuals seem to be confused as to how to maximize it for their advantage.
Just like any methods or tools, the greatest ally of inbound marketing is time and timing. This means that it takes time before you can see the results; thus, you need to be patient and be discerning when to follow-up and when to just sit down. Which brings you to the next element – timing.
How many times has a potential sale been ruined because you were too eager and caught your customer in a bad time, or too long in responding to a query or a follow-up? According to experts, the best time to call and turn your lead into a sale is 5 minutes after a person has viewed your website. If you take longer than that, you could lose an opportunity and a potential client. However, if there is good timing, there is also bad timing. Recent researches have shown that the best time to call somebody is on a Thursday between 8 and 9AM and between 4 and 5PM.
Furthermore, inbound marketing is not confined to a certain strategy or tool. Since your goal is to attract customers and turn them into a sale, you need to be as diverse as you can get to keep their curiosity which leads them to want more. You can do this by employing different methods and tools. And as you become more familiar with each of them, you can maximize its use become an expert in inbound marketing.
Finally, remember that just like any tools you use, you need to stick with the methods and tools you use in your inbound marketing campaign. Master them until you see the results. There are no shortcuts to success nor does a get-rich-quickly scheme provide you with long term results.
To emulate Madonna, we are living not only in a material world, but in a mobile world as well. Take a look around and everything shouts mobile – from smartphones to tablets. Aside from these platforms, a lot of tools and software are being developed at lightning fast speed to enhance the mobile experience. Just look at the various apps you can download on your phone or tablet to make every area of your business and personal life much easier. This is a fact that you can’t deny no matter what kind of industry your business is involved in. Thus, you either have to go with the tide and succeed, or decide for the traditional approach and sink – a prerogative no one wants to take. Moreover, any business that wants to succeed need to be a step ahead of its competition.
In terms of mobile integration, it doesn’t take a genius how big its influence and extent of its benefit in the information age we have. Add to that our lifestyle that is getting busier and busier by the minute. Instead of just lazing in a café with a laptop on the table, people now access the internet through their mobile phones and tablets while walking, waiting in line, on the subway, or on the bus. There is just no more limitations anymore. Therefore, if you want to increase your mobility and influence, integrating mobile into your business and marketing strategy is inevitable.
Furthermore, multimedia experts have attested that 20 percent of all web traffic to social media and business sites are accessed on a mobile device. If translated into figures, this means that there are 20 people in every 100 who accessed web sites using their mobile gadgets. They do this while doing the most mundane of task or just plainly killing time in any possible place you can imagine.
In another survey, online shoppers who used their mobile devices to shop have tripled in number during the busiest season like Black Friday and Christmas. Add to this the percentage of people who use their mobile phones or tablets to search for items and information. Given these figures, imagine how much clients you have or might miss if you haven’t integrated mobile into your marketing strategy yet.
Through mobile marketing, you expand your customer base and the platforms how you can keep in touch with them. Aside from emails, social media, and search engines, you also get to maximize mobile messaging to inform and update your client base. Just make sure that when you use mobile messaging, you are using reputable providers or you are in danger of being flagged as spam. Implementing mobile into your marketing strategy will soon give you the much needed traffic you need and the sales figures you want.
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Mass marketing comes it different forms. It can be done through the use of flyers and inserts. However doing a mass marketing through the use of paper is really an inconvenience, it takes a lot of time to prepare all the flyers and it even takes a lot of money to print and duplicate everything. Although this is a good exposure for your business, yet it’s heavy in the pocket. If you’re a starting business man and you haven’t profited yet from your business, then flyers is not a good idea. So, to save you from all the expenses, please note that there’s another form of mass marketing. This form is much easier, more convenient, and faster and a time saver strategy and that is mass email marketing. This marketing style is more preferred by all businesses especially online business.
Unlike its counterpart (paper), mass email marketing doesn’t need a mail man or a third party person to go around and distribute what you have to market. This form is easy, and with just the click of an enter button then the word is spread thus leading you a faster exposure of your business. The best part of this strategy is that your email will most likely receive an instant response from your target recipients. It says that 2% will most likely respond if your e-mail is very enticing or attractive. So if you analyze it thoroughly, your exposure is fast and widely spread. It doesn’t limit you from reaching other places. Yes, you can reach international customers so exposure is worldwide and not limited locally.
It’s either you do it yourself or you hire a marketing firm to do all the emails and strategy for you. If you have a low budget, then you’d rather do it yourself. However, marketing firms can do a lot of things for you, such as analysis, assessing effectiveness of the strategy and campaign developments. It all depends on your priority. Both ways are a sure fire way to boost your exposure and inform everyone about your existence.
Boosting your exposure is easy, as long as your e-mail marketing strategy is planned well and catchy, most people will read it increasing the chances that they will also spread the news to their friends and family. So doing mass email marketing does not just depend on how many emails you send, the word of mouth is another positive thing mass email marketing can do you for you. By creating a buzz, everyone who receives your email will most likely inform other people about it, it’s either through forwarding your e-mail to their friends e-mail until everything is spread just as you want it. So your exposure is even increased more than expected.
Boosting your exposure by the use of this strategy is easy and attainable. Once you’re a hit on the net, you can expect a lot of things to happen. Even forums will be created just to talk about your business. A forum is a perfect arena for you – where people talks about certain things that may create curiosity for other readers, and again this will boost your exposure.
What is the fastest way to reach someone? What is the fastest way to relay an important message to someone? No doubt, these 2 questions have the same answer and that is through mobile. Yes, through mobile connection one can keep in touch and relay messages to someone so far effectively and the other party receives it almost instantly.
Now, in marketing strategies, mobile marketing is now by far one of the most effective and definitely the fastest way to market products and services. Because of our advanced technology, mobiles are being upgraded and creations of smart phones are now at its peak. Smartphones offer a lot of applications such as e-mails, Facebook, twitter and other commonly used social media. So considering that almost everyone checks e-mails and messages with the use of their Smartphones, then mobile marketing is 100% effective.
Based on research, it is said that by 2013 the most accessed device would be mobile phones instead of personal computers. So to give you an overview of how many percent people uses their mobiles on their daily activities, here are some data:
➤ Using mobile even inside the bathroom – 75%
➤ Using mobile while watching Television – 85%
➤ Mobile usage before bedtime – 90%
If you’re reading this, you might be doing all these as well. This data can certainly attest that mobile marketing will soon be the leading marketing strategy by 2013.
➤ Easy access to all target consumers – we can’t deny the fact that once our phone beeps we cannot resist the temptation to open it. Even inside the class, work place or wherever you are, the tendency is to have a peak who it is from and eventually read the message. So this is one way to ensure your advertisement is read or received by your target consumer.
➤ Fast advertisement – Unlike television, use of banners, tarpaulin or radio advertisements, doing a mobile marketing doesn’t really take too much time. All you need is a phone and a message to advertise. Easy as 1, 2, 3 and no other complicated preparations so it can be done fast so millions of mobile users can read your advertisements in minutes.
➤ Cost effective –we all know that advertisements cost a lot. For television you need to get good actors or actresses, a directory and staffs to create your desired advertisement. You need money for the props and budget for all those hired professionals. So this is really not helpful. If you want to be more cost effective, the best option is mobile marketing.
➤ Trackable –doing a mobile marketing is fully trackable, how? There are mobile programs built to determine who among your target market received the message and used coupons or whatever you offered. Through these mobile programs your campaign can be monitored and everything goes out as expected; you can also check if your target consumers did receive your advertisements or not.
Overall, mobile marketing is something most experts in marketing are looking forward to be doing, so if you want to make sure of the positive things it can offer your business, then you can research for more information about it and weigh things out.
A team in a business is important, it is considered as a unit that makes up a business, a company, a corporation or whatever it is with one vision and mission. If you’re a business man or the CEO of a company, you know very well that a project or any business campaign is will accomplished if there’s an assigned team to it. However, to be successful in a business campaign, you must know your team. Some may find this odd or corny but note that knowing your team is the first step to success.
Why do you need to know your team? There are a lot of reasons why and here are some which can help you better understand why you need to know your team on your business.
As a business man, before you start a project or a business campaign, you need to establish rapport to your team. This is by knowing them deeper than the usual employer-employee relationship. This way, you’ll know each member of your team not just by their first names but at the same time their weaknesses and strengths.
Establishing rapport is good since you’ll be able to discuss the mission of your business campaign and its vision. This is to make sure that each members of the team are on the same page. You need to fine tune their minds and let them feel that you’re a family, a team designed to accomplish something. From there you can start establishing your goals and how to meet those goals. Develop plans that are useful and based on your missions. You can assess each member and determine who is best for a certain position and who is best for another position; this is to deliver a successful business campaign.
Once you’ve established rapport and know your team, their tendency is to be more open to you. Your team will be more comfortable to approach you. Because of this comfort feeling, each member would not hesitate to provide suggestions or any brilliant ideas for the success of your campaign. Each member is confident to give their contributions and open to any discussions. You can set strategies and appoint each of them to their designated tasks. This way conflict is avoided and harmonious working relationship is achieved.
Once everything is set, your team can now do what is designated. You have to make sure that each member knows what is exactly going on, what are to expect and what the results are. As a team, everyone is involved and needs to know all details; they are important part of the campaign just as you are.
Overall, knowing your team is crucial if you want your business campaign to be successful. The important thing is you need to communicate, know everyone, delegate work appropriately and go for your goals as a team. Knowing each team member will definitely help you accomplish everything easily and smoothly. If you will manage to get the right people, your business will surely fire up to success.
Competitors are always present regardless of the industry you’re in. Whether you’re a student or a professional, there’s always a room for competition. Because of this competition, some businesses would tend to hire professionals just to track their competitors’ strategies for their benefits. There are a lot of reasons why it is best to analyze the strategies of your competitors; understanding your opponents business and activities will keep you stay on track and ahead of them.
Just remember that by doing this so called competitive research you have to be well organized. You can start by knowing the opponent company; check their website and any products or services they are offering. You may also check on what are the things they’re good at or the things they excel most and what are their weaknesses. You can also try to differentiate what sets your competitors company apart from yours. If you’re not confident to do this, then hire a professional to work for you. You don’t want to end up having incorrect information thus causing your business to slow down or even fall due to stiff competition.
Lots of people nowadays are fond of the internet, that is why there are also lots of marketers who are using internet as their marketing tool. But there are lots on internet marketers who failed to market their products and services and thus give a negative impact to their business. Below are some tips that would surely make you an expert.
Photo Credit – Eco Conscious Pioneers
The common goal of every internet marketer is to drive traffic to the website, and one effective way of doing that is through link building. Though links are very important, you should only consider having links with credible websites and avoid link spamming. Link spamming is one of the dirty tricks of the ‘black hats’ to drive traffic to their site. And black hats are enemies of search engines so make sure these search engines would not see you as an enemy. They will surely lower your page rank or worse ban your website.
Make your clients feel like they are important. For us internet marketers, what really important is increasing our revenue, we should not let the clients feel that we are after for it. Present ideas and services in which the clients can also benefit. If the clients feel that the services you are offering to them is not beneficial, naturally, they will not keep it. Usually people seek for things that they think beneficial for them.
If you really wanted to increase your revenue fast then you may have some ads on your website. Place the ads into the parts of your site in which they can easily be seen. Do not put ads that might loo awkward for some readers. Choose ads that are suitable for any kind of audience. Adding some graphics would also help in attracting more visitors but do not over do it. Put the graphics in a way that is pleasing in the sight and does not make your website look messy. Also, too much graphics and flash effects can slow down the loading of your website.
Have you heard about outsourcing? If not, then it is time for you to learn about it. You could save a lot of money and you could lessen the expenses of your business by outsourcing some administrative tasks. It is a new way of increasing productivity and lessens the expenses. Very efficient and effective.
Content is very important so make sure that your content is informative. Though graphics help in attracting more audiences, still in your content depends whether the visitor will continue exploring your site or navigate away from your site. A good quality content will surely build a strong customer engagements.
I know that most marketers already know about this, but for those who don’t then let me tell you the basic marketing strategy – making the item to look like a ‘must have‘. Making the product looks very valuable for the eyes of the customers will surely make them rush to your company.
Remember that in internet marketing, you have lots of competitors more than in offline marketing so you better make sure that you are updated on every changes happening online.
One of the most used and common form of internet marketing is through email. Email Marketing has become popular as internet marketing tool because of its cost- effectiveness and it is very easy to use. Most online marketers used emails to reach their probable customers for wherever they may be.
Most larger businesses have used email as one of their marketing strategy. However, many small enterprise still doubt the ability of email as a marketing tool. Understanding the idea and the effects of email marketing for your company is very essential and it takes careful planning before implementing the said concept.
The first and the most important thing you must remember is that do not make your email looks like spam. Most people are annoyed in spam messages and most of email service providers have spam filter features that would surely trap your email whenever they detected that it is spam. There is no use having a hard time on making your email beautiful or interesting if the recipient does not read it. Well, it is just that most people do not check their spam messages or does not even read them.
The message is the most important part of email for which in this part you state your intention to your readers. Make the message presentable and organize. You may use bullet points or numbered list so that it would be easy for the readers to understand your content. Avoid making your message to long. State your intention directly for when the readers find your message boring, they will tend to delete your message directly without finishing reading the entire message.
Before sending out emails, be sure that you have tested them. Make some dry runs to evaluate if your emails are readable and if there is need to alter or change in some important parts like in the message. By doing this, you would be able to read first the message and make necessary changes.
An effecting way of increasing your visibility is to embed social media links and icons into your email. Through these links, the readers would be able to increase your brands visibility in a more natural ways.
I know, most of us are not well acquainted in this kind of online marketing so having an Email Marketing Software would be very helpful. However, you must be very careful in choosing you Email Marketing Software. There are many factors to be considered such as the features, integration, and of course, the price.
When choosing Email Marketing software, check first its features. Though most of them has one thing in common like running effective email marketing campaigns, choose the software that has features that integrates with other platforms like social networking sites, Google Analytics or Paypal.
Just like in other marketing strategies, the price is also an important factor to be considered. Just as stated on the earlier part of this article, The basic knowledge in email marketing is important. You cannot just simply “go with the flow” without analyzing the effects of this in your company. You must weigh things in which the most beneficial for your business. Using Email as a marketing tool has been used by a lot of businesses already and they have seen a lot of good outcomes and result.
For web owners, the increase in bounce rate as well as the decrease in their site’s visitors are signal that they are losing the interest of their readers and would become worse if they would not do something about it.
The primary goal of marketing is to acquire new customers and keeping your current clients, But what will you do if you noticed that you are about to lose your regular customers? Are you just going to let it happen and watch your business to go bankrupt? Of course no businessman would wish that to happen. So how are you going to keep your regular customers? To understand this better, let us first determine what makes your regular customers to stop patronizing your products and services.
The main reason why you lose your clients interest or your visitors do not revisit your site is boredom. When the customers already find your services boring, they tend to look for something fresh and new that would satisfy their needs. Another factor is that your site’s content has no relevance or the information given is already obsolete. A poor site would also lose their clients easily. When the readers find your site unuseful or not attractive, of course they will shift immediately for sites that are more attractive, informative an useful. Remember that you are not the only online marketer so you should be careful and watch your competitors. Your competitors will surely find ways to win over you.
So how are you going to retain your customers as well as attracting new ones? Check them out:
Make sure that your content is fresh and correct
Your customers would love to read news and information that are fresh, correct and complete. A site that has no content would be useless, and the content is the most important part of your website. People would search the net because they want find something, make sure that they would find that ‘something’ in your blog. Also, do not forget to update your blog with the latest news and events or even other promotions that you might be having.
Make your site attractive and eye- catching
Design your site that would help your clients to have an easy navigation from one page to another. Put some graphics for they catch human attention rather than pure text just make sure that they are put in a way that will look good and organize, and not messy. Also, too much graphics would slow down the loading of your web pages. Graphics should also have relevance in your site and your site’s content.
Networking is important in marketing so make use of social networking sites
Most networking sites are free so make use of them. Creating your own page to connect to your clients would also give them alternative way of getting inform of your new updates. Besides, you can find a lot of probable customers on social networking sites for a lot of people from different places gather together online.
A lot of successful businesses have done this already and there is no doubt that they manage to push through. If these simple tips are implemented well, attaining your marketing campaign is as easy as ABC.