Guest Posts

30
May

6 Great Reasons to Use Google Adwords

I am pretty much sure that you have heard about Google Adwords. If you haven’t, then let me tell you something about it. Google Adwords is a program that can help business owners to reach out their customers through websites in few hours.

Google Adwords is absolutely perfect for small businesses whose operating cost is very low. Business owners can very well afford Google Adwords program and get results in just few hours.

However there is a negative perception about Google Adwords among Internet marketers and small business owners. They normally think that Adwords is very difficult to use, but this is not true.

After using Google Adwords for sometime, I found out 6 advantages of it.

6 Great Advantages of Using Google Adwords

Maximum Exposure

Google Adwords will guarantee you maximum exposure for your business. You can reach out to the widest range of consumers who are coming from different backgrounds.

Today there are over 1 billion people who are online. Adwords program can help you to reach them in no time. As a matter of fact Google is the main player in search engine market. Hence every 9 out of 10 people come to Google search engine.

You can reach out to desktop users, laptop users and even hand held mobile devices. So exposure wise Google Adwords is the best.

To The Point

Next great thing about Google Adwords program is that it is very targeted and to the point. One important fact you have to keep in mind that you do not need just readers but potential customers.

What does it mean? Well It simply means to sell your products you do not need just 1 billion people who are regular readers. Therefore adwords program trims the unwanted traffic and targets people who are closely related to the product you are selling.

So if your product is about losing weight then Google Adwords will target only people who want to lose their weight.  Therefore you get maximum profit by selling products to right kind of people.

Noncompetitive

Google AdwordsThird great attribute of Google Adwords is that competition is very manageable. There are many other business owners who will be using this program. So you will face some kind of competition from there side.

Hence you have to bid for keywords very carefully. Adwords program will help you in creating your daily budget. This program is very fair and you can trust Google to be transparent.

But I suggest you not to be afraid of competition. You just have to rank high in top 3 ad positions.

Low Cost

Google Adwords is not a free program. As I said earlier you have to adjust your daily budget. Google will only show ads when you pay beforehand using credit card.

You can surely bring down your daily cost for showing advertisements. Choose keywords carefully, see to it that fewer advertisers are competing for it.

If you manage your budget smartly then Adwords can pay you high dividends. You can reach out and sell maximum products to your potential customers, at the same time you spend less on advertisements.

24 X 7

Unlike offline marketing, Google Adwords is always available. Your advertisements will be showing 24 X 7 without any interruption. So it means you will be in touch with your customers all the time.

These days a business can only survive if it is running 24 X 7. In fact because of this reason business owners are moving their business from offline to online.

Google Adwords program is perfect if you desire to run your business 24 hours in a day.

User Friendly Interface

Last reason for using Google Adwords would be its user friendly interface. From creating advertisements to managing budgets, everything can be done easily and hassle free.

Even if you are new to Adwords program, it takes hardly few days to master all the key functions or features of this program. Google will fully co-operate with you by taking through each and every step.

Moreover, Google keeps updating Adwords interface over a regular interval of time. So that it can become easier for users like you.

Conclusion

In concluding remarks I would only say that Google Adwords is one of the best programs to increase your online business revenue. Some of its advantages are

  1. Maximum Exposure
  2. To the point
  3. Noncompetitive
  4. Low cost
  5. 24 X 7
  6. User Friendly Interface

I hope you can get started now.

Pritam Nagrale is an internet marketer & a full time blogger. He also runs classes for SEO training in Mumbai where you can learn latest SEO strategy & how to use Google AdWords effectively.

21
May

[Video] Interview with Chris Brogan on Video Creation for Business

Chris Brogan is known for social media marketing and he consults companies on social media content creation. In this interview, he talks about how to make videos that customers can engage with in a meaningful way. He also gives a few words of wisdom about content monetization. Check out Murray Newland’s interview with Chris Brogan below:

Interview with Chris Brogan on Video Creation for Business

 
 

 

Future of Publishing is sponsored by VigLink. If you enjoyed the show, be sure to Like  Future of Publishing on Facebook!

12
May

How to Improve Online Advertising Effectiveness

advertisingWith so many methods and tools available for marketing and advertising a company, it can be just as hard choosing one to use as it was starting the company in the first place. Online advertising gives you the chance to meticulously analyze the effectiveness of your campaigns unlike with the use of traditional media. You can also target your audience much more precisely, which will allow you to increase sales and publicity.

No matter what type of business you have, you can choose from search engine optimization tools, to pay-per-click advertising programs, to more and less costly ones. The tricky part comes in when you have to devise a plan on how to maximise your advertising options in a way that will reach your targeted audiences.

Important advertising considerations

So what are the most important aspects of advertising? The first and foremost thing to look out for when it comes to effective online advertising is the impact of your marketing campaign on your direct sales. Are you selling more services and products due to a well-implemented advertising campaign? If you are, then you know you are on the right track. If your sales are not increasing it does not mean that your campaign was not effective. It could have worked in other areas, such as creating brand awareness and a brand image, building an online network, or attracting consumer engagement and feedback. These factors will all affect your sales indirectly.

You can also increase sales by linking your network of websites to your own site. Link building techniques are very efficient for enhancing online advertising because they make your site more visible, credible and established. It is vital that you build and maintain a strong online reputation in order for your online advertising campaigns to attract customers. By sustaining a positive online presence you will have a trusted reputation, which is not always easy to build in a competitive and overloaded web of businesses.

Link building is not a sin – if you do it properly

online advertisingDon’t just use any old links, make sure that the links your site provides or the sites you are linked to are also firms with a positive reputation, otherwise it won’t add much to the credibility of your business. It also helps to list your business in an online directory, but make sure you list it in one that is directly relevant to your field of expertise or your link building efforts could be worthless in the end.

If you can build effective links, you will reap the awards with a better ranking on search engines and your site will be promoted in more than one place. Remember to return the favor to these web sites by offering them something that would be of value for their own advertising and reputation. That way they will be more willing to maintain contact with you and help you even further wherever possible.

Copy writing your advertisements is also essential when it comes to online advertising and selling your products to potential customers. Having a well-written copy that is persuasive will not only attract an audience, but also convert that audience to customers. If you want to keep the interest alive then you can also create discussion threads where your customers and potential customers can interact and you can include your advertisement in. This will attract more visitors to your site and company.

Know your stuff

Lastly, when it comes to online advertising don’t forget to research information about the users you are seeking to attract. This will increase effectiveness by helping you decide what sort of advertisement to create and when to launch it. And remember not to go by the number of clicks, as they do not indicate the size of your real target audience. What is most important is a demographic analysis of your target audience, and what type of advertising would be most valuable and effective for that group.

11
May

How to Use Instagram to Improve Your Landing Page

Although Facebook shocked the world with the 1 billion dollar acquisition just three weeks ago, the Instagram buzz is still going strong. According to Macstories, the app has nearly 30 million registered users who are uploading around 5 million photos each day. This makes Instagram one of the hottest new picture-taking tools available.

Major brands such as Starbucks, Pepsi, and RedBull have already taken advantage of all that Instagram has to offer. Music stars such as Taylor Swift and Justin Bieber have also been known to tweet many photos using Instagram. Most of these iconic figures use Instagram as a way to share photos and get customers or fans involved by asking them to also share photos, but using Instagram as part of a landing page is slowly but surely making its way onto the scene.

Why Instagram Is Such a Phenomenon: Features Explained

The reason that Instagram is so popular can be attributed to several different reasons:

  • Accessibility – Anybody can use Instagram. While many picture-taking tools are more popular amongst designers who understand photography, Instagram can be easily used by anyone who downloads the app.
  • Quality – Instagram lets users choose different filters for each photo. A filter is an easy way to change the tone, color, and overall feel of the picture. This makes these photos something new and different; almost like something that only a professional used to be able to accomplish.
  • Cost – Instagram is completely free.
  • Social Sharing – Instagram works as a kind of social network. You can meet and connect with people on Instagram if you like a photo, or you can share your photos with friends on other social platforms such as Facebook.

The biggest appeal to Instagram is likely the option of filtering photos. As discussed above, filtering photos allows a user to create a professional looking photo with simply the touch of a button. Below is a screenshot from One Social Media that illustrates a photo before using an Instagram filter and then after using the filter:

Instagram

Instagram also has a feature that allows a user to blur the backgrounds on different photos. You can learn more about how to create a blurred photo by visiting Who Design Today. Below is an example of how different a photo can look if you were to use this feature (and then put the photo through a filter):

Instagram

Photo Credit: allthingssd.com

As you can see, Instagram can help a photo look much better and more professional than a typical photograph. While many companies are, of course, using professional photographs on their landing pages, it’s important to realize that Instagram could be a more cost-effective option. If you think that your company could take photos of its products or events on its own, then utilizing Instagram is a great idea. Customers will be able to recognize that you used Instagram, and this could help you make connections and improve your time-on-site figures.

How to Place Instagram Photos onto a Landing Page

There are many different ways that a business can make Instagram a part of their landing page—adding photos to a footer, creating a slideshow of Instagram photos, or simply integrating Instagram photos into blog post previews. Whatever the case may be, you are going to need to download an Instagram WordPress plugin. You will find that there are many different choices, but below are three different options that I think work the best for landing pages:

SlideDeck

Although this service comes at a price, it is a great way to create a slide deck full of Instagram photos for your landing page. The service is extremely easy to setup because it offers great step by step instructions. This service can be setup in five steps:

  1. Select “video deck” after downloading.
  2. Select “Instagram” as the source of your content.
  3. Choose which Instagram albums you want to be downloaded into your SlideDeck
  4. Choose the lends and colors you want to use for your photos.
  5. Publish the SlideDeck onto your landing page platform.

SlideDeck costs $79.00 for one site, but the service offers great perks such as one year of customer support and free updates for one year. Visit the SlideDeck website for more information.

BadgePlz

BadgePlz is a widget that you can install to be shown on your landing page. It will typically show up either in the footer section or on a sidebar like a typical widget. You will be able to sync your Instagram account up with your WordPress account just as you would a Twitter feed, so your Instagram photos will always be changing. This will allow potential customers to see what you’re doing socially, and more importantly this will give potential customers great visuals of your product or service. The widget will adjust to fit your site and color scheme, and setting it up is as easy as generating a badge and copying a code (a total of about 2 minutes of work!). You can learn more at the BadgePlz website and try it out instantly.

InstaPress

InstaPress is a WordPress plugin that is highly customizable and allows you to embed feeds from Instagram into your WordPress account. You can choose how many photos you want to display on your website, the size of the photos, and where you want the photos placed. The plugin uses shortcodes in order to make this possible, but it’s extremely easy to use. When you visit the WordPress Plugin Directory to download Instapress, you will see step by step instructions to help make sure you get the shortcode right.

Will Utilizing Instagram Help a Business Acquire Customers?

Utilizing Instagram for business landing pages is still new, so no data has been tested to answer this question. Hopefully we will soon see companies coming out and sharing conversion rates and before Instagram versus after Instagram numbers. Ideally, your company will be the one to share this (hopefully positive) data with the rest of the world. At the very least, utilizing something with such a large following will help make your landing page more recognizable and more interesting to the many people who are rapt in the Instagram fever.


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