Social media has revolutionized how people communicate but it’s still hard to share videos from mobile phones. That can be a problem when you want to upload a video instantly since they’re now most people’s primary cameras. Evan White founded Viddy to help get around this problem and let people apply quick artistic filters to their raw footage. In this Future of Publishing episode, Murray interviews Evan about his company and how it can revolutionize social media and video sharing.
Chris Brogan is known for social media marketing and he consults companies on social media content creation. In this interview, he talks about how to make videos that customers can engage with in a meaningful way. He also gives a few words of wisdom about content monetization. Check out Murray Newland’s interview with Chris Brogan below:
Throughout history, businesses have always been looking for new ways to connect with customers. Starting in the 1990’s, Ramon De Leon’s Domino’s in Chicago began using AOL Instant Messenger to reach out to customers, and in the 2000’s they began using social media. Now, they create content for customers and send it to them. The customers share this content and this brings in new business. In this Future of Publishing episode, Murray Newlands interviews Ramon De Leon and they share some ways you can create better social media content:
Affiliate fraud can sink many companies reliant on affiliate marketing as their main source of leads and it has even brought down many affiliate networks. As a result, both publishers and advertisers have an incentive to reduce affiliate fraud and ensure that the leads they get are high-quality. In this Future of Publishing episode, VigLink’s Oliver Roup finishes his interview with the expert panel and helps you find ways to crack down on PPL fraud:
You may check the 1st and 2nd part of the video here
In this week’s Future of Publishing, Oliver Roup of VigLink interviews three affiliate marketing gurus on advanced marketing topics that publishers can use to squeeze the most juice out of their affiliate programs. Beginning with an overview of affiliate marketing, their discussion quickly becomes oriented toward marketing technology such as affiliate link masking, and tips for making more affiliate revenue. Watch below:
Stay tuned for the 3rd episode of the video right here at Two-sided Perspective
[update] You may check the 3rd part of the video here
How can I make money from my images? (part 2)
Last week’s Future of Publishing was about how to make money from images, and it was cut into more than one part so that it wouldn’t have to be watered down. This week’s episode is part two, where Newlands and Roup delve deeper into their interview:
It’s possible to monetize nearly every inch of your site without creating a spamfarm if you’re discreet about it and provide content that’s genuinely beneficial to your readers. However, doing it successfully can be tricky: You often need to employ creative methods to make sure that you’re making as much money as you can from your site. Sometimes you won’t see the results immediately and it’ll feel like you’re squeezing milk from a flint rock. In part one of this Future of Publishing episode, Influence People CEO Murray Newlands and VigLink CEO Oliver Roup interview image monetization experts Rey Flemings and Chas Edwards about how to make money from images:
Many bloggers are phenomenal writers and know a thing or two about affiliate marketing but they don’t know how to work with other bloggers. As a result, they don’t have very many readers even though the ones they do have adore them and frequently convert in their affiliate programs. In this week’s Future of Publishing episode, host Murray Newlands of Influence People interviews Digital Photography School owner Darren Rowse about why building relationships with other bloggers is critical to successful blogging:
On this episode of Future of Publishing, Murray Newlands (Influence People CEO) interviewed Chris Saad, Co-Founder and Strategic VP for Echo.
Chris has an interesting take on content creation and interacting with readers/customers. While many sites (especially post-Panda) try to pile on as much content as possible and hope people talk about them on social media, Chris says that this approach is the wrong approach for many content producers. Instead, they should take a different approach:
Saad says that instead of using content as a top-down broadcasting medium or reaching out with ad hoc social media campaigns, companies should:
Two-Sided Perspective is now hosting Future of Publishing, an American TV show featuring Influence People CEO Murray Newlands and VigLink CEO Oliver Roup. Roup and Newlands discuss developments in the online publishing and marketingindustry with some of today’s sharpest industry minds. In this episode, the duo interviews:
Be sure to check back here for more episodes. As an Official Media Partner, Two-Sided Perspective will have more episodes of the show as they come out, which should be about once every week. Also, be sure to check out my logo at the end of the episode!