Have you ever thought of launching your own business in an unproven industry? This may take you sleepless nights, yet give you a more rewarding part when goals become realized. As many entrepreneurs have done, it may let you invest a lot of hard work and determination as well as these following keys before you see the real meaning of success:
It’s best for you to meet with the existing demands and needs of the market rather than creating one and try to generate demand for it. With your defined knowledge and skills, you can develop these through linking other people whom you think can help you in realizing your goals. Remember that two brains are better than one; how much more if it’s more than that?
What are the things you used to do since then? If you haven’t found it profitable, improvise it. There are ways that you can do better if you would use your mind sharply. Let no rust ruin your mind. Think and think deeply. Observing others’ mistakes is not always bad. Sometimes, it may serve as your guide for dos and don’t’s. It may also the same with duplicating someone’s work. If you see a certain strategy that makes others develop themselves, why not copy it or add some additional tricks.
See some entrepreneurs who invest lots of money, yet failed? In business, money is just a part but it always takes your creative mind to work it successfully. Even if you only have $100 dollars in your pocket, if you are resourceful enough to meet your objectives, then you can get what you want (even left a penny). You alone is a great investment!
This is probably the most famous quote of millions of entrepreneurs. Being a real one doesn’t fear to try new things. Creeping out from your comfort zone is the best place to improve yourself. Not until you declare a change in yourself you would be able to push forward.
Are you afraid to make decisions? Or are you just afraid to fail? Come on dude! You already lost the game if that’s the case. To decide is to be ready for the future consequences. Be ready to whatever consequences or failures you take. Remember that a person who can’t decide is far worse than one who makes a wrong decision. You could move forward if you know how and when to decide. Never fear to lose. Having failure is not an opposite of success; rather it’s on the time you quit!
In the world of business, it’s not about how much you able to compete with others, instead, it’s about how you lead yourself and calculate risks with a belief to succeed. There’s nothing easy to make money but there’s always been a simple road if you learn yourself the values of sacrifice and acceptance.
As on online marketer, generating more leads is one of your important task. You have to utilize every possible tools that can help you. And one great tool is Facebook. Never underestimate the power of social networking sites. Today, social media has become influential, and using it would give you great benefits.
To be able to utilize Facebook effectively, consider the following strategies:
We all know that Facebook is the the leading social networking site. Many people from different places around the world connect and meet in Facebook. Hence, it is the primary source of web traffic and it provides opportunities for you to connect and have a dialogue with the fans. According to Facebook, fans spend two time more money on businesses than non-fans. Using third party apps will also enhance the engagement of the fans.
Facebook Timeline pages has become a powerful tool for people who want their voices to be heard. There are lots of customization tools that will help you in designing and making your Timeline look more professional. Facebook has gone through many changes for the betterment of its users. Today, your Facebook account and Timeline pages can be considered to be your mini website. Hence, you should make sure that your website will look interesting to attract many fans.
In this information age, people especially the consumers are expecting your business presence on the platforms they usually spend time on, and of course, Facebook is on the top of the list. Aside from it gives you an opportunity to connect with larger audience, there are lots of tools which allows your account to be customized, and you can also utilize different apps that will improve user engagement.
Nowadays, every company and even smaller organizations have their own Facebook page. This is a cheaper alternative of marketing strategy. You can use many apps in engaging fans, however, you should not forget to collect emails. Their emails are more important than just their likes.
Now if you noticed that there are a great increase in your leads, you should not stop there. You should double your leads. Sounds great right? Fortunately Facebook not only provides you the opportunities to start your marketing plans but it also allows you to optimize the possibilities of greater effect in your business.
Though Facebook Timeline has improved its navigation keys, there are also many third- party apps that will help you improve its appearance. For example the Heyo, formerly known as Lujure. It is a management app that will help you manage your Facebook page.
And there you have it, effective strategies on generating leads using Facebook. It is also recommended to have activities that will enhance customer engagement. You may encourage your fans to share their photos and videos, or they can share their own ideas and experiences.
Starting up a business does not excuse you from mistakes and misconceptions. This might be because you overly think that you have done the research already and every aspect is taken into consideration. Admit the fact that mistakes are unavoidable especially for neophytes; however, take note of the possible consequences that might lead you to failure. Thus, it pays to be really careful and avoid such mistakes.
There is risk in creating the same product that the market already has. Your idea may look at this as different since you argued on better quality but this is a big mistake you might be committing. The needs of the target market are already meet with the said product; what then your product can contribute? If you think it would cater the same problem, then better not pursue the plan.
Not having the clear picture in mind on what to achieve and how to do it is very risky. You have no direction and you will not be able to also to create the best strategy to attain what you expect. Besides, you cannot gauge success too for you do not have the idea whether your endeavor gives you the benefit or not. With the goals you have set, you will have the complete road map that will lead you to where you want.
This can happen when you start the business without prior assessment on what you can do and what you cannot do. This include outlining your budget and how far can it go in working out for your business goals; figuring out the manpower available and the abilities and skills needed to keep the business going; the target market you are to cater; and other aspects that should be considered before you will pursue the endeavor. Here comes the necessity of analyzing the strengths, weaknesses, threats and opportunities of the business.
The mistake on this part is when you are overwhelmed with the feedback of the customers and you have not considered other complains even to the slimmest chance of the possibility that one is dissatisfied of the product. When there are 20 people who give positive feedback and there are only 2 you have negative comments, this number should be considered for the improvement of your products and services. This figure may be negligible but still very crucial.
Promotional effort is centered on your selling points and the ability to make sales. If this is not carefully planned, your will never achieve your sales and revenue goals. This is very important since you aimed at making sales. When you do not know how you will go about it, you cannot also make way to success. Sales will not just come without working it out.
These are just few of the mistakes you should avoid. There are actually plenty of them that you should be watching out before you will assure success on starting up your endeavor. The startup industry is a diverse world and if you don’t carefully planned everything, the risk of failing is highly possible
Coupon is an effective way to save from something you want to buy even in just small amounts. Some online shoppers tend to browse the net for available coupons or discounts before actually purchasing an item. So what better way to market your product? Of course, one of the better ways to market your product is through a coupon sites. There are already a lot of coupon sites growing and is now having a lot of visitors every day. Websites such as Voupons, LivingSocial, Groupon, and My BestFriendStacey are the trending sites right now. They offer a lot of deals and these types of sites definitely changed the way people shop. So if you want to market your product, putting your products in these sites will surely have great exposures to big number of customers.
These sites are great exposures for your small business and at the same time a good encouragement for online shoppers to try your products. Also, coupon sites have good Alexa ranking! For some this might not ring a bell but when it comes to business this is a good sign. Why? When a site has a good Alexa ranking that basically means the said website is being visited by big number of customers thus creating a lot of traffic. If this is the case, traffic could mean that their site must be earning a lot of sales. Search engines will make a lot of money through these coupon sites hence their sites are being favored.
.. is that a lot of shoppers really buy items on their site, so your product has a greater possibility of being bought. This is why giant online retail stores such as eBay and Overstock are becoming really popular. Marketing your product through coupon sites also provides you a larger customer base. For example, the LivingSocial site is now available in 89 different cities in the U.S. so you can be sure that your product is marketed in these 89 cities. Groupon site also have a large base at 91 cities so posting or marketing your products on these giants can surely give you big numbers of customers. Of course, convenience in marketing is also another factor coupon sites can provide for you. As long as you create an effective and wise strategic plan to market your product, the rest will surely go smooth. So it is important to set precise and achievable goals, and you must do your math!
Overall, marketing your products through coupon sites is a win win situation. The only thing you have to carefully plan is how to execute your strategic plans in marketing and the target customers. Then once you’ve done your research and your math then you can decide which among the coupon sites will you market your products. However, you must check the coupon sites customer service and other services to be sure that your business is safe and will go viral!
There are many ways to somehow harness the online presence of a business entity on the internet, however many of them are suitable for some of the businesses while not for others. One good process for gaining an online presence is Business Mapping. It is a process, which in general refers to the fact that who is responsible in essence for the responsibilities. It shows who does what, how it was being done, what process in terms of the standards were followed, and how to fix responsibilities in a more efficient way. Once you have effectively achieved it, there would be no problem of any uncertainty as to how it needs to be done and what are the requirements which need to be fulfilled.
Mapping up your business does not only involve these formal activities but dig in quite deep as they are the pioneering processes making things possible and setting up the most baseline rules that can govern the further activities.
Moreover, the process also involves the criterion which can decide on when we have reached the goals and have them under control effectively. As it turns out, there are three facts that are outcomes of any project and they are the ideas, facts, and finally the opportunities that we can come up with. On being well planned and completed all of these activities contribute in making up the long term as well as the short term issues possible.
The result of successful business mapping activities is that you can explore the actionable and far more effective answers which the other or even your company is finding hard to guess. It is especially true in the case of online businesses where the methodologies, tools and their knowledge pay heavily in making up a process that would help you build the online presence for the better.
The knowledge process areas however need to be paid keen attention as well if you are interested in reaching your goal of having an effective online market of customers and a good brand name for yourself as well. As, these knowledge process areas would ascertain success in mapping up your business even further and providing you with opportunities to go beyond the standardized versions and more easily achieved online business growth rate.
Moreover, these methodologies and tools would also provide you with the facility and ability to generate certain results for yourself which in essence would help you further in specification of an appropriate ICT infrastructure. This would ensure better product development and marketing activities throughout the company processes and therefore adding to your online market leader impression.
By mapping up your business in an effective manner the end results and intermediate values can be presented to your end-users obtaining the online information at different levels of hierarchy. It is also notable in the aspect of mapping up your business to provide you with the interaction with these online users who can help you in getting useful data that can in result guarantee you better results after proper analysis. This would also however result in the information traveling downwards in the loop and providing your processes with a better input for improvement.
Digital influence is undoubtedly one of the popular trends in social media because it allows different brands in the market to connect and attract large numbers of customers. It’s the new form of advertising where a word of mouth is used and it has proven to be highly effective compared to other forms of marketing. Digital influence is all about identifying your target group and finds innovative way to communicate to them through social media. The influence will only work if there are proper strategies and processes which are not only effective but captivating.
Digital influence is measured by how well your consumer knows about your brands and the products and services you offer. You also need to create a sense of mutual trust with your customers which will in turn make them loyal. In the world today everything revolves around the World Wide Web where everything is digitized and that’s why you need to establish your digital influence and make your business thrive.
The first thing to create digital influence is by having a strong brand, after having your brand you must make it known to all your potential customer, the last step will be trust creation. There are ways in which you can increase your digital influence, first make sure you have rich and informative content to share. If your content is rich it will be shared through different networks.
➤ You can post topics or discussions with your audience and see how may well it’s spread or tweeted.
➤ Get involved in the topic you start because this will create a deeper connection with your target audience.
➤ If you have a certain network, try as much as possible to connect with other networks because this will increase your digital influence. By joining your network you will be able to reach more people and have them talking about your topics and discussion thus increasing your digital influence even further.
A point to note is that the social platform plays a fundamental role in your business that’s why you must ensure you have the strongest digital influence.
Social media like Facebook, Google+ and twitter are some of the most influential social sites which can be tapped to advance the digital influence since they are accessible all over the world. To know how much digital influence your business has, you can use the following tools. Klout which will measure your online presence and dominance by grouping more than 35 variables which are further categorized into size of the audience, reach and Amplification.
Peer Index is another tool which can be used to measure digital influence but it uses a different approach which is activity, authority and the audience. When using the Peer index you will be able to understand how to further your digital influence. Other tools you can use are Twitalyzer and Crowd Booster. To be successful in your business you have to make sure you have a strong digital influence on different networks of the social media and keep measuring your influence from time to time.
Anyone who runs a business knows how important it is to keep your business thriving with the increasing competition in the market. To make sure you keep your business running you need some long term vision and the necessary tools that will ensure you are in business ten years to come. You must first understand what makes a business successful and these are; efficiency, a strong brand and customer support. Once you have met the above mentioned things then you should also know which are the proper tools you need to have to be sure that your business thrives regardless of the tough economic times. The first thing you need to do is invest in the latest gadgets. The latest gadgets means you are updated with the technological advancement that offer better services and are much flexible. Some of these gadgets are tablets, Smart phones, IPhones, laptops among many others. These gadgets offer better internet navigation which is the core aspect of any business.
People change their preferences very often and if your business is dormant and use the same old methods you will lose customers and profits. Make your business very dynamic and have something that will make your customer keep coming back. You need to make your business highly adaptable to the ever changing business environment; this will not only keep your business thriving but also give you an edge over other businesses. You can also introduce new products and services depending on the changing trends. Advertisement is another core aspect of any business, you need to make your business known and there are several ways you can do it. Take advantage of free online advertising which will sell your brand to your desired target. In advertisement you can use the social network to a great extent for it’s free and has the widest reach.
You need to pay close attention to your customer’s feedback and invest more in customer care services. Make sure you always read the reviews left by your customer because you will learn what they want and what you need to change or retain. Make sure you have a customer care line where customer can call if they have any concern. Choose a friendly and professional agent who can best handle customer of all sort and you will be able to know how your products or services affects your customers. You can also invite customer to your business for a more personalized assistance and it will create a better impression and draw in potential customers.
Almost all business have a website, keep your website updated and rich in content, if you introduce a new product or service in the market include it in your website and make it as attractive as you can. You can also have incentives for your loyal customer, incentives pulls in more customers and retain the ones you already have. These are some of the ways that will ensure you keep your business running for a long time despite the completion and hard economic times.
In any field you may be working on the ultimate goal to always be productive and meet your set goals. Distractions are everywhere especially in the work place that’s why you need to learn how to plan your day effectively and ensure you are productive at the end of the day. The things that distract us and keep us from being productive are the common things like social media and co-workers.
The most important thing is to carefully plan the activity of a given day. Allocate time for each activity and make sure you stick to your time table and that you are well organized. Time management is one of the hardest things for most people hence you need to keep track of time and set reminders on given tasks and appointments. Activities that are simple should be allocated with less time while those that require all your attention need more time. It’s always advisable to start with the tough activities and get them out of your way before embarking on the simple tasks. Have a calendar of all the tasks you wish to accomplish and set a deadline and a time frame and make sure you stick to it.
The second step is to get rid of all the things that distract you and keep you away from productivity. For most people the things that most distract them are the modern gadgets like smartphones and computers. If your mobile is the biggest distraction while you are working make a point of shutting it off or putting it in silent mode. The computer can be a distraction especially if you have internet connection so disconnect the internet connection as you work to avoid the temptation of logging in to social media like Facebook. Co-workers can be another source of distraction if not well handled. You can let them know when you do not want to be disturbed and hold off any visitor until the work is done. You also need to put priority on the task ahead of you, the task that are very urgent should be given the first priority and avoid delaying unfinished work.
Get organized, you need to keep your desk well organized and store the office tools somewhere where you can access them easily. The general rule of any office environment is keeping the tools you use most at arm’s reach. Most people will spend more than 5 minutes looking for a letter opener which leads to waste of time and low productivity at the end of the day. Make sure the tools you use are the right tools and also in good working condition.
Learn to file and categorize documents both the hard copies and the soft copies, this will save you time you would have used to search for a document of a file. There are some habits that can lead to less productivity in a given day like regularly checking and replying your mails. Set a designated time to do that, shut off the temptation, you can mute the incoming email notification sound and work as productive as you can!
All business, either small or big has its own business strategies that makes ones business successful. Social media strategy is one of the most common strategies used by all businesses. Social media is quite a large or broad topic to tackle. When we say social media, it talks about different forms. It can include magazines, social blogs, web blogs, forums online, social networks and a lot more. So if you own a business and would like to create an awareness of the existence of your business, then creating a social media strategy is something you should consider and prepare. The success of your business relies on the success of your social media strategies.
So what are really the benefits and importance of a social media strategy? To better understand this, here are some of its benefits and importance:
❶ Having a social media strategy enhances your way of communicating with possible customers or clients. Humans are now into social media, most of us can’t get by a day or two without checking the twitter, the Facebook, and other social media portals where communication and spreading the word is the main focus. So if you have a social media strategy, this will help you in communicating easily with your prospective customers or clients.
❷ Social media strategy can create effective awareness of your business or your brand. This is important especially if you’re a starting company that needs to spread the word about your business and increase awareness to all online users or even to those who aren’t using internet. As mentioned earlier, social media comes in different forms. So you can create a blog about your business, you can have a magazine feature your business; you can advertise your business through the help of radio stations and even TV stations. These are just some of the common social media portals that you can use to create awareness and eventually popularized your brand or company.
❸ Social media strategy is a great way of boosting your sales. By creating a strategy on how to reach different types of consumers using different types of social media forms, then you can be sure your sales can soar high! Let say for example you want to target young generation customers. By using Facebook, you can easily reach youngsters on their Facebook accounts. If your target consumers are professionals who don’t have the time to check on Facebook, yet gets update in a form of newspaper or magazines, then publicizing your product, your brand, your company or the nature of your business if effective through newspapers or magazines. There is also a new way of reaching people; it’s either through e-mail marketing or mobile marketing.
These are just a few benefits and importance that social media strategies can provide your business. These strategies are not just for business purposes; these can be created for personal reasons. Creating social media strategies in short is something that could make your business successful or prosperous someday. You may not feel it right away but in the long run, your perfectly planned social media strategy will take effect and by that time, you will be just sitting and watching your business grow.
Passion is a deep word that most of us hear often yet doesn’t really understand its in-depth meaning. So before we move further, let’s define what passion really means. Passion is a feeling that is paired with an action to achieve something. So even if you claimed you have the passion for business yet you are not doing anything to succeed in the field of business, then you don’t really have the passion for it. It should always be paired with an action to be successful in something. When it comes to online business, what makes entrepreneurs online successful? It’s not their knowledge about how to run the business; it’s not their knowledge about algorithms but it is their passion which makes them successful with their online business. By learning things to improve your online business all boils down to your passion.
So if you don’t have the passion for succeeding online, then you don’t have the drive to learn things to be number one in the field of online business.
➤ They are hard worker – Passionate online entrepreneurs succeed mostly because of their passion to render long hours of work on their business. So you can definitely line them to hard working people. They tend to forget about the hours, sleep less and work more.
➤ They are risk takers – In business you have to gamble especially if you’re a starting company where you need to do a lot of things to be noticed. Create an awareness and effective strategies and by doing these you have be fearless in taking a risk.
➤ They know where they stand – Successful business entrepreneurs know their selves better hence deciding something is not an issue. They know where they are coming from, they know their limitations and their capabilities. So these successful online entrepreneurs mostly have an idea where they stand from the start of their business.
➤ They love to explore – This is one attitude that most successful online entrepreneurs have. They are not scared to try new things and try to incorporate it to their business. It’s a way of checking if this method will work or not. As we all know, the best teacher is experience. So taking valuable lessons from their experiences when trying new things certainly brings out the best in them.
So if you’re planning to venture on an online business you must have all these qualifications. It’s something you need to ensure your success. Of course, you must also understand the nature of the business you are about to explore. It is a good idea to try something new however it is far better to try it packed with proper knowledge that you can use to be successful someday. So you can start browsing on things that will help you create a strong online business foundation, experiment, take risk and know yourself. You’ll never know if you’ll succeed online with your business unless you try it.