Internet Marketing

2
Nov

Use Social Media With Ease To Promote Your Small Business

Are you using social networking sites to promote your small business? If you aren’t, you may be missing out on potential sales. Although you don’t have to be a marketing expert to benefit from social media marketing, you do have to know how to utilize the programs effectively to keep the cost affordable, yet grow your business.

Interact with consumers

Although there are social media software programs available to help you manage multiple social media accounts, avoid automating all the tasks. While automation leaves you with more time to manage other aspects of your business, it’s still important to communicate with your customers on a personal level by engaging with them in real time.

Anyone who “likes” you on Facebook or follows you on Twitter is a potential customer. But while automated replies allow you to stay active on social media when you can’t be online, you should interact personally whenever possible. Take the time to address some of the comments people leave — both positive and negative. Even if you can’t reply to every comment and message you receive, make an effort to reply to several comments each day.

When people post really amazing comments, consider re-tweeting their tweet or “liking” their Facebook page. Give those users a shout out by tagging them in a comment. Extend them the interest they extend to you. Each day visit the Twitter pages of some of your fans.

Ask for input and then listen to what people have to say

Give both current and potential new customers the opportunity to tell you what they think about the products or services you offer. If there is something your business isn’t doing well, take the feedback you receive from followers and implement their suggestions whenever possible.

Give followers a reason to check your social media sites frequently

Host debates on Twitter, or run contests and giveaways at regular intervals. Set up contests so that individuals must engage with your site to be eligible to enter.Consumers love to enter giveaways that offer products or services for FREE.

Get followers to return to your site by posting information that ties to your business or industry, but that helps them in some way. For example, if you sell exercise equipment, post articles that offer advice for helping people get on a path to improved health. Consumers generally find FREE but valuable information as attractive as free items. You can also designate a specific day each week or month to post your latest sales or special promotions.

Use social media to help others

Avoid using social media venues simply to attract more business. Use social networks to reach out and help others. Participate in fund raising campaigns at different times throughout the year by donating a portion of your sales to charitable causes, including charities that benefit your own local area. Look for ways to work with other businesses to make the communities you serve better places.

You don’t have to be a social media marketing guru to implement a successful social media marketing campaign. The key is to be actively involved on social networking sites. Get to know your followers; allow them to get to know you, and more business is sure to follow — pun intended.

 

9
Jul

How Mobile Marketing Helps Your Business

In a business, marketing is very important. They can advertise their products to the customers. It is in the hands of the people behind every business, the success of their products or services. If they marketed it based on the satisfaction of the customers, then there is a big chance that it will prosper. Before, they use traditional marketing wherein they advertise the products personally to the customers. But now, most businesses use Mobile Marketing.

mobile marketing

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What is Mobile Marketing

is a type of marketing wherein the advertisements of the products or services of a business or company are sent through text. They send it to their clients’ mobile number to make them familiar with the products or services that they offer. It is an extension of Internet marketing, dependent largely on a form of permission-based marketing. It is the modern art of advertising and promoting products through the use of Mobile Phones. Yes, you read it right. [/box]

Some businesses make use of mobile phones nowadays to communicate with their clients. We are living in a modern world, that is why, all things in this world change as the new inventions emerge.

Almost 99% percent of people in this world have mobile phones. We use it in communicating with loved ones, colleagues and other people that are important to us. Businesses find it as an advantage to make their business become popular, and to familiarize people with their products or services. We all know that we are using our mobile phones every day, every minute and every hour. It has expanded rapidly because it is an easier way to make people aware of their products.

It is very helpful to a business or a company since they do not need to talk personally to their clients but they can send those messages advertising their products and talk about these products/services through mobile phones, either text or call. Through the use of mobile marketing, they can now make an interaction with their clients and customers. They can tell them the benefits, advantages and other features of the products that they are selling. It is what is used widely now in the business world.

Different companies have different strategies in marketing. It depends on the people assigned in if the advertisements can attract customers or not. Majority of people nowadays are busy with their work, studies and other stuff, for that, they do not have time to meet these people just to listen personally to the advertisements of the products that they want to purchase, that is, it is also an ease on the part of the customers who want to buy products, or avail services from a company.

Now, they can just communicate through mobile phones to understand the product, know the advantages and disadvantages of the product that they want to buy. If they have any questions or clarification, they can just call, send SMS or email through their mobile phones.

Everything is not perfect, mobile marketing has also its upside and downside, let’s check them out.

pros and cons of mobile marketing

PROS CONS
Quick results Platforms too diverse
Easy to work with Privacy Issues
Convenient to Use Mobile Phone Navigation
Direct Marketing
instantaneous User Response Tracking
Potential of Going Viral is High
Mass Communication Made Easy
This Niche is not Highly Concentrated
Microblogging Benefits
Mobile Payments

There are many companies now who are making the most out of mobile marketing in introducing, advertising or promoting their products.

 

ADDITIONAL RESOURCES

Here are some interesting resources (infographics) about the state of mobile marketing.

16
Mar

How Email Marketing Will Benefit Your Online Business

Online business is a fast and growing business right now. As long as you know how to manage your business and have a great strategy in promoting your business then your business will surely rise. When it comes to strategies, there are a lot of things to choose from. Others opt to go on advertising, which is a good investment. As long as your advertisement is great and catchy, you can be sure your business will be noticed.

However, for some they’ve tried email marketing, which is something new right now. Email marketing and mobile marketing are 2 of the things people who have online business do right now.

Email Marketing

What is Email Marketing?

It’s a way of marketing your products and services through the use of e-mail. A survey done by consumer channel habits and preferences (2012) showed that most people would love to receive promotions via e-mail while only 6% wants to receive promotions via social media. This alone is a proof that e-mail marketing is a good investment and option of which your online business will surely benefit from.

Now, here are some of the benefits e-mail marketing can provide your business.

It provides online business a target consumer

This is self-explanatory, through the use of email marketing you can reach your target consumers and send e-mail to them. Most people who shop online would like to receive promotional e-mail and other information.

It increases sales

Of course, with a target consumer and with those who want to receive promotional e-mail are the ones who have plans on buying. The chances of enticing a customer to buy are great and potential customer’s increases thus leading to an increase in sales.

It provides your business an honest feedback

Getting the truth of what your consumers think about your products and services is easy. Through e-mail, your consumers will most likely pour out what they think about your products or services.

It enhances relationship between you and your consumers

Email marketing is a strategy which promotes personal connection. Through this you’re building your relationship with your customers. Loyalty and trust is build and this is what makes your online business strong and reliable.

It helps you save money

Like other advertisements, email marketing doesn’t need too much investment. You don’t have to pay for actors and actresses to do a commercial with you. No need to pay for a director and his crews to complete an advertisement. Through email marketing it’s just a simple e-mail explaining what you have to offer. Less expenses and saves more of your time.

These are some of the benefits your online business can avail once you opt to an email marketing strategy. This strategy is easy to manage and won’t eat up a lot of your time. Running an online business could be stressful and using an e-mail marketing strategy helps you lessen your stress.

All you have to do is secure your internet connection, compose the best e-mail promotion or whatever you want to let others know and decide for a target consumer, then just click send and you’re all set!

7
Mar

Importance of A Good Website Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company.

Hence, people do judge you by your covers. This is where a good website design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business.

Once again, think of the “salesperson dressed shabbily” analogy, and you will get my point.

P.S. Check out this very awesome infographic from InstaShift showing Why Good Website Design is So Important.

Website Design

4
Mar

The Significance of Being on the Top in Local Listings

Did you belong to most people who had owned different online sites? As of these days, it’s been uncommon that individually doesn’t own a site online. It is really required to have it so that you can make additional traffic into your businesses. If you have a local production or any kind of businesses nowadays, you must also necessitate having an internet- driven access to your business too. Did you recognize already the reason? Internet has the largest people to act together than offline business.

So, what are your SEO strategies as well as alternatives you have done to get hold of new customers day after day?

Google PlacesAny suggestion from your line of attacks you are implementing towards your business online? To let you know, one of the successful ways of promoting your business is what we called website advertising. This is the most common techniques that many local businesses utilize towards magnetizing additional potential customers. If you have applied good approach for your business plus you know how to make targeted interchange to it, your own or company website is able to provide as your advertising means. As you have been known to your wide research and readings, there are lots of alternatives which are accessible as soon as you are motivating website traffic. Top or high website ranking in any search engines intended for your business targeted keywords is the one of the methods of magnetizing natural transfer towards prospective customer.

The difficult thing is lacking efficient website publicity as well as ranking your own website in high position to any search engines for some viable keywords that should be accomplished on continuing process. Your business category plus location are the easier option to rank for local search terms that facilitates your business particularly. On one occasion, you have learned and recognized numerous restricted search terms to craving your company website positioned for, Google Places is the afterward assignment would be to level your website intended for those terms.

Did you know Google Places?

As an overview, Google places are a display place to let company proprietors publicize their selling information plus substantial setting on top of the web intended for free. The company knowledge offered can also be employed on the way to inform additional Google possessions for example Google Maps as well as search and display network sites. The key here is to enter as many details as you can about your business on the Google Places page. The more information you enter, the more SEO weight you are going to get, which will have a final influence on your website’s ranking.

Google Places has one tremendously significant characteristic which is its main collision on your website’s SEO score. As long as your website business facts has been programmed on Google places, a great chances or opportunity that your company site will ranked top contrasting to numerous of your opponents intended for local search terms.

Here are some benefits of using Google Places for your businesses.

  • Improved and better search engine page ranking
  • Business can be found easily on Google Maps
  • It’s a very cost-effective local marketing
  • Google Places is the local Yellow Pages
  • Better customer satisfaction
  • A good way to extend your brand online
  • Easy integration with your online marketing efforts
  • It’s mobile phone friendly

Google’s main desire is to show the majority appropriate search results for every search terms. For a local search term, Google will place more importance to businesses that have a Places page created for that substantial location. As a result if your rivals haven’t a Google Places page programmed yet, you will be able to have higher status than them easily as Google Places will be able to increase your website’s SEO score extensively. As a conclusion, you should enlist your site in Google Places so that you will rank high at the search engine results. Your website will rank easily at the first page of Google places.

25
Jun

Effective Tips For Succeeding In An Emerging Industry

success

Have you ever thought of launching your own business in an unproven industry? This may take you sleepless nights, yet give you a more rewarding part when goals become realized. As many entrepreneurs have done, it may let you invest a lot of hard work and determination as well as these following keys before you see the real meaning of success:

Effective Tips For Succeeding In An Emerging Industry

Look around

It’s best for you to meet with the existing demands and needs of the market rather than creating one and try to generate demand for it. With your defined knowledge and skills, you can develop these through linking other people whom you think can help you in realizing your goals. Remember that two brains are better than one; how much more if it’s more than that?

Be creative

What are the things you used to do since then? If you haven’t found it profitable, improvise it. There are ways that you can do better if you would use your mind sharply. Let no rust ruin your mind. Think and think deeply. Observing others’ mistakes is not always bad. Sometimes, it may serve as your guide for dos and don’t’s. It may also the same with duplicating someone’s work. If you see a certain strategy that makes others develop themselves, why not copy it or add some additional tricks.

Success is not all about money

See some entrepreneurs who invest lots of money, yet failed? In business, money is just a part but it always takes your creative mind to work it successfully. Even if you only have $100 dollars in your pocket, if you are resourceful enough to meet your objectives, then you can get what you want (even left a penny). You alone is a great investment!

“Take the risk whatever it takes”

This is probably the most famous quote of millions of entrepreneurs. Being a real one doesn’t fear to try new things. Creeping out from your comfort zone is the best place to improve yourself. Not until you declare a change in yourself you would be able to push forward.

Always decide

Are you afraid to make decisions? Or are you just afraid to fail? Come on dude! You already lost the game if that’s the case. To decide is to be ready for the future consequences. Be ready to whatever consequences or failures you take. Remember that a person who can’t decide is far worse than one who makes a wrong decision. You could move forward if you know how and when to decide. Never fear to lose. Having failure is not an opposite of success; rather it’s on the time you quit!

In the world of business, it’s not about how much you able to compete with others, instead, it’s about how you lead yourself and calculate risks with a belief to succeed. There’s nothing easy to make money but there’s always been a simple road if you learn yourself the values of sacrifice and acceptance.

20
Jun

Multivariate Testing Solutions: What to Do When High Traffic Doesn’t Convert to Sales?

Multivariate testing is considered by most as a more advanced form of A/B testing – one that can accumulate and evaluate data generated by multiple components being tested at the same time. This particular method for testing may prove infinitely helpful if your bottom line profits don’t reflect the high traffic rate your website steadily receives. If this sounds familiar, then the good news is that you are already doing something right. You just need to figure out how to convert your efforts into actual sales.

Multivariate TestingIdentifying the Problem

Before you perform multivariate testing, it may help if you try identifying possible reasons for the low conversion rates of your website. For this, you may want to take a closer look of your website’s traffic data. You see, traffic is but a general rate of the number of people visiting your website. Different types of figures can come up if you start dissecting your website’s traffic data.

High Traffic, Low Rate of Unique Visitors

It could be that the traffic your website consistently gets may have only been generated by a small number of people. They are loyal to your site and they do buy your products or services. The problem is, there is not enough of them for your website to survive.

High Traffic, High Bounce Rate

Bounce rates refer to the number of visitors who only spend a few seconds on your website before quitting. The little they’ve seen of your website is enough for them to decide that you don’t have what they need. In this case, it may mean that your marketing campaign has the wrong target.

High Traffic, Low Crawl Rate

Crawl rates refer to the number of times search engine spiders “crawl” your site. The more times they visit your site, the more chances your website’s page or site ranking would increase. If you have high traffic but a low crawl rate, then it may be due to the fact that your website is not properly optimized for search engines. On the other hand, your high traffic could be due to long-standing effects of previously successful campaigns or plain word-of-mouth marketing.

In any case, you should consider yourself lucky that you have high traffic at it is – but if you don’t do something soon, that could be gone as well.

Multivariate Testing

Improve Conversion Rates with Multivariate Testing

Multivariate testing can provide you with the solutions you need for improving your website’s conversion rates. Unlike A/B testing, multivariate testing can identify the best possible combination of variations for improving your website.

If you are pressed for time, you can always invest in a paid multivariate testing solution such as the ones offered by Maxymiser. When choosing a paid multivariate testing plan for your website, it would definitely be to your advantage if you pattern your criteria after what Maxymiser offers.

  • Immediate and efficient deployment – Time is precious so the best firms make sure to take immediate action once you give them the green light to perform multivariate testing on your website.
  • Focus on ROI – Focusing on an increase in conversion rates won’t always cut it. For conversion rates to matter, they must lead to an improvement in your ROI as well. A high return on investment means that everything you have invested in the past will be recouped – and you’ll even get to enjoy profit after that.
  • Enhanced and unique branding – For high conversion rates to last, your website must also be able to provide your visitors with a unique and compelling branding experience. One visit would be all it takes for your visitors to distinguish your website from the competition – and choose yours over the rest.

Last but not the least, the companies that offer the best paid multivariate testing solutions also make sure to recommend the most cost-efficient and risk-averse changes to their clients.

Most people would overlook the testing process because online marketers focus on getting so much traffic becomes so much of a priority that they think this is where it ends. Now having high traffic is not a big problem but if you’re getting high traffic and no sales, then that’s a huge problem. So the bottom line is, it’s very important to nit pick at every step of the way especially the one that converts all your hard work into online sales.

7
Jun

How Webinar Help You Establish A Strong Brand

A good and reliable brand gathers a number of patrons. Most companies have successfully earned millions thru establishing a strong brand for their product. These companies use the media to promote their brand. Thanks to TV and radio ads, billboards and other printed materials promoting a particular brand is easy. But in today’s modern world, where internet is the most patronize form of media, brand promotion has shifted to a new level.

webinar

There are about 7,017,846,922 internet users all around. Each one of them is actively using the internet. They use the internet for a lot of different reasons, from communicating to shopping.  Yes, a lot of people are actually making use of this technology to do business online and this includes brand promotion.

If you have a business and you want to build a strong brand for your product, it will be easier for you if you do it online than using older forms of media. You can either post an e-advertisement in a particular website or create a social media page for your brand. Still, if you want to bring it to the next level you can organize a Webinar.

Webinar or Web based seminar is a modern way of conducting seminars and lectures using the internet. One very effective marketing strategy to promote a brand is by having lectures and product presentation. However, there are times that people could not attend to this event for many reasons. Thru Webinars you don’t have to worry having only a few attendees.  With the help of the internet, people can now attend your brand promotion from their homes.

webinarA webinar for your brand allows all potential customers to have front row seats to your presentation.  There are times when people could not get the message right away because they are seated far away from the speaker. Some would walk right out of the event because they seem to be disregarded and neglected. Others would have to stand for hours just to view the demonstration. This will not happen to your attendees in a Webinar.  The listeners are seated comfortably where ever they are.

A Webinar allows interaction between the speaker and audience.

It is best to be able to give, receive and discuss information about your brand. The audience can ask about the brand and you can give a response right away. Unlike a webcast or a video-ad where the transmission of data is one way, the audience could not discuss their side.

It gives confidence to consumers knowing that the brand values the comments and feedbacks of customers. People will trust your brand than others if they see that you are concerned about them and listen to their side. Clients feel at ease when they see that your brand is willing to have a two way conversation and would make improvements based on the feedbacks.

Establishing a reputable and strong brand is never easy especially if you do not know the needs of the consumers. Some people would prefer brands that are open to suggestions. So why don’t you start building a strong brand through a webinar and create a new kind of relationship to your consumers.

4
Jun

Reasons Why You Should Market Your Business Online

The start of the new millennium offered a new approach in marketing and business. The development of social networking sites and the internet allowed a more techy and modern system known as e-commerce.  Countless of companies adopted this change and embrace e-marketing in their marketing strategy. Yet there are some businessmen who still have doubts in taking their business to the online world.

business

So, if you’re one to doubt the power of online marketing, here are some reason you should know on why it is best to apply e-marketing to your business.

Different and New Economy

When the internet was developed it also created a new economy. An economy that has a hold an explosive growth and immeasurable size that altered the method of doing business.  Successful companies like Ebay and Amazon dominated this new arena, where not long ago traditional Businesses use to dominate it.  There are a lot of small and medium size companies that have also successfully gain profit doing business online.

The internet is the best venue for business

A traditional business can gain sale when customers enter the shop. On the internet, the customers don’t need to be physically in the shop.  Sales may be gained by just a click. Through the right choice of marketing strategy, your online business may have more buyers compared to a traditional shop.

Customers can have an easy access to information

A few years ago, companies spent days to provide information or updates of services and products to the clients. It all changed thanks to the internet. Presently, companies can easily talk about the changes or additions to products or services within minutes. It is either done by emailing, blog posting, social media posting and so much more.

24 hours business availability

What is the best way to continue making sales than making your business available 24 hours a day? You can do business while you are sleeping or when you’re on a weekend getaway. Thanks to the internet your online shop will be open for customers all year round. Less investment, less man power and less over heads.

Low start-up cost

Establishing a website for your business is relatively cheap. There are many available affordable (some are free) tools that can help you create a site from scratch. Some business portals also provide website templates that will enable you to set your website in a few clicks.

If you have considered to market your business online. Your business will not just be exposed to the local market but …

You will have a global business

When you choose to participate in e-commerce, you can instantly become a global player. Your business can penetrate into the global market and having customers from all over the world. This would be the best thing about doing business online. Imagine a global market for your business. There’s just a lot of money on the table to lose not marketing your business online.

25
May

LinkedIn – An Efficient and Smarter Way to Network

In today’s web-driven world, social networks mean more than just connecting with friends or high-school and college classmates. These are important venues for businesses to network with associates, attract potential clients, and retain loyal customers.  One of the most popular, and influential social networking sites today is LinkedIn. LinkedIn is defined as A website for people in professional occupations”, and it was founded in December 2002, and officially launched in May 2006.  The service is mainly used for professional networking, and as of today, it already has an estimated 200 million users in 200 countries and territories.  Here’s why LinkedIn is hailed as the “efficient and smarter way” to network.

Why Networking Is Important

According to employment and business experts, professional networking is crucial for the person’s job or careers. The relationships that a person keep becomes extremely important throughout his or her career, and it can be quite tough to keep track of them too. This is where social networking is immensely helpful.  With services like Facebook, MySpace, LinkedIn and others, you can now easily, and effortlessly connect with business colleagues, former classmates and even future employers and clients.

linkedin

The Benefits of Using LinkedIn

LinkedIn offers a wide array of benefits, for both individual and businesses. It allows freelancers and professional employees to easily connect with potential clients and employers, and it also enables small, medium and large businesses to target and engage their respective industry or market niches.

Many benefits of using Linkedin

  • Deliver Your Brand’s Message. According to social media experts, LinkedIn is the perfect environment to leverage what is called “brand power”.  Remember that there’s your brand, your company brand, and your industry brand.
  • LinkedIn is a smarter way to connect. When used properly, your consistent and value-driven communications or messages can help open door to more possibilities. LinkedIn also makes it so easy to add Twitter, a blog, and other websites to all work together professionally to present yourself in just a single snapshot.
  • Make the right connections.  If you create a profile in LinkedIn, make sure you’re serious about it.  This is where the professional community, interacts, engages, refers and connects. To get started, develop your profile, create a professional heads hot, link your blog, and post fresh and good content as often as possible, as well as respond to other people’s posts or comments.

LinkedIn also allows you to target who you want to meet, and why you want to meet them. You can easily make a “target list” of people that you truly want to connect with, or the companies and brands that you want to hook up with. Thus, you can make LinkedIn a convenient prospecting, engagement and research tool.

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