Blogs are not just informative, but they can be beneficial for businesses and web entrepreneurs too. But before we go anywhere first, let’s define what a blog means. A blog is actually a web page that’s often made up of short, frequently updated posts which are arranged in a chronological manner, like a journal or a “what’s new page”. The term web blog was actually invented in 1997 by a guy named Jorn Barger. With the boom of blogging in the late 90’s, many companies and developers created easy blogging tools and software. Today, the number of blogs online has shot up to over a hundred million already. Here’s a look at business blogs, and what are the best ways for optimizing it.
A business blog is a corporate or company tool used for communicating and engaging with customers, or target markets, to share knowledge and expertise. Business blogging is also hailed as an excellent and innovative way for generating additional web traffic, connecting with potential customers, and sharing the company or brand’s expertise.
Here’s a brief listing of a few of the many benefits of business blogging.
If you think optimizing a business blog is a very technical process, think again. There are actually a number of simple ways for optimizing and enhancing it. Let’s list down the easy-to-follow steps.
Do Your Research.
Keyword research is essential for optimizing business blogs. You can use tools like the Google Adwords Keyword Tool to find keywords which are related to your topics, and you can even eavesdrop or spy on your competitors, to see what keywords or phrases they’re using.
Use keywords throughout your post.
Once you’ve researched on which keywords or phrases are valuable to your business blog. Place them where you think they will have the most impact for both humans and search engine “crawlers’. Try to place the keyword on the title, heading and subheading, introductory sentence, concluding sentence, anchor text, title tags and Meta descriptions. However, do not engage in what’s called “keyword stuffing”. Ask a professional SEO expert to help you out with this task.