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Advantage of Online Media over Traditional Media

With the race for superiority as to which is better in attracting consumers’ attention, both online media and traditional media supporters have their strong arguments why each has their benefits and advantages. If you are one of those who advocate online media, there are a few things that come to mind – cost, proximity, exponential growth, and many more.

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There is no doubt that when it comes to marketing and advertising cost, online media can save a business more than traditional media. Instead of spending millions in an advertising campaign with no guarantee whether it will be successful or not, traditional media spells a much bigger risk.

Online media, on the other hand, has a myriad of free tools you can use to promote a product, a service, or a talent.

Think what Youtube, Facebook, Twitter, and all other social media sites have done and made stars from virtually anonymous people and products. At what price? Not pretty much.

Another advantage of online media is the extent of its reach.

Traditional media, because also of the cost, has limitations as to how much people it can reach. In contrast, an advertising campaign using online media can reach even the impossibly reached areas because of the internet. Since the whole world is virtually connected to each other, a businessman from Asia can be aware of new products from other parts of the world and have them in a matter of weeks, or even days. A thriving business in rural United States can gain customers even from the farthest villages where there is an internet connection.

And since the reach of online media is unlimited, there is a promise of exponential growth.

There is, of course, no guarantee for success in either avenue; however, if your advertising campaign using online media becomes a hit, then you have a success story in your hands at such a low cost. What more, you can sustain and repeat the process again with low risks. Remember YouTube sensations that become multi-million stars because their video became viral and in a matter of months gained millions of followers worldwide? That’s the power of online media.

online mediaFinal Words

This phenomenon can be contributed to another factor of online media which is participation. Nowadays, when you want to promote a product, a service, or a person, the first thing you do is ask your friends in your social network to help you. This help usually comes in liking the page, viewing and sharing a video, tweeting and re-tweeting it, and blog about it. The friends of your friends will do the same process and what you have in your hands becomes a promotion at a free cost. And the ultimate reward of those who helped you comes in the satisfaction that you have managed to make something and someone go viral.


  1. very true. information in online media moves as fast as light. and i agree with you, its participation/networking/reciprocation makes online media really works

  2. Online media has a huge advantage over traditional means of promoting or advertising certain products or services. Even the popularity of an individual can be achieved just by one click of a button… the magic of million views now dominates.

  3. As of now..online media is really important regarding businesses…for example : promoting your products …you can easily share to your friends by facebook ,twitter ,gmail and etc..the information about your product as well …It is really awesome..no hassle..We all know ..there are lots of benefits and advantages in using it…

  4. I remember one of my best friends telling me just recently, “Look forward to greater things, because the future of media is online.”

    I couldn’t have said it better.

  5. True, Herbert. It’s amazing how online media easily addresses speed of information as well as efficiency and ease of doing business. This, however, poses a challenge for content providers to catch up with the speed without compromising quality. There is actually no denying that online media is more effective and more advantageous for businesses than traditional media. We must remember, though, the audience we want to target with our messages and the kind of messages we have. This makes integrated marketing communications and branding more and more important.

  6. I think the major advantage of online media is being real time when it comes to info dissemination and also has a wider reach.

  7. online media keeps up with the changes and demands of the times, i cannot say otherwise for trad media, but with online media, we tap tools and an assortment of avenues to work to our advantage, right? 😉

  8. I agree. There is so much more that can be done online, and you don’t have to put all your eggs in a single basket.

  9. The disadvantage of online media is that it is fast sometimes it is hard to catch up.

    The advantage with it though is that it is fast and it promotes innovation and keenness to changes.

    The fast-paced world of online media is a fact and if traditional media entities don’t keep up with the pace, then they are bound to be left behind and would be doomed to fail in their current business model.

    Working solely in online media is possible but the efficacy of doing the tasks alone is a concern, in which if multi-tasking is done spontaneously, there is a big room for failure.

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