Some might say that measuring your SEO efforts is probably as hard as ranking your key terms within the SERPs.   If we look at a variety of factors what is most important:

  • Is it your backlink profile?  Unique domains and total number of backlinks?
  • Is it your keyword rankings
  • How much money you are making through Search attribution modelling?

Here is a short list of 5 key areas that any business global or small businesses should look into consider understanding to help better measure their SEO project and ultimately improve on their Search Marketing efforts.

1. Rankings Ranking Rank

When kick starting your SEO project make sure that you keep track of your keywords that you are wanting to be ranked for according to your website, this can tell you how much these keywords have moved as a campaign has progressed, after all the key to SEO is having higher ranks for keywords relating to your website.

Do bear in mind though the keywords you select and report on for your business; as some might not actually fully benefit your website.   So what this means is, is there any actual point in having a number one SERP place for a keyword rank that no-one is actually looking for.   Make sure that the keywords you pick are the words most related and beneficial for your site, constructing some sort of graph in maybe excel is always a good way to start as it will help you understand the movement of your keywords over time.

2. Traffic to Your Site

The second point to SEO is that it is there to help bring more visitors to your site, so traffic is a key area to track.  However think about the quality of traffic and not just quantity, therefore are these people likely to convert to sales for you?   Keep check of these figures at least on a monthly basis and have a look at where this traffic comes from, a good thing to discover is are there any seasonal trends and being able to anticipate these for next time to help improve traffic volumes.

3. Understand Non-branded Organic Traffic Volume

Most sites should have a web analytics package such as Google Analytics.  Following on from point number two, measuring your non-branded organic traffic volume is a good indication of how well your SEO keywords are performing in the SERPs.   A tip to remember is to understand all the different variables that could be considered a keyword so for example if my business was called “Course Minder”, you would include the possible variations of “Course / Coarse” and the different ways this could be spelt incorrectly.

4. Knowing Your ROI (Return on Investment)  

Understanding and being able to know the ROI that SEO brings for your business can be argued as one of the most important factors of an SEO project.  This is because without a good grasp of ROI for any business it will not succeed, this is because however well your SEO campaign is doing the business may not be profiting any money if it costs you £100,000 to be page one where your business only takes in £20000!  So before starting your SEO project make sure that you set out figures and statistics that can justify your SEO spend.

5. Brand Domination

It does not matter whether your business is a global superstar or just an SME based in a city, your aim is for your brand name to be dominate in the first page of any search engine that a user may type in.  With Search Engines like Google being able to give time defined search results such as 1 hour ago or 24 hours ago, keeping an eye on this every more often will help you see how your brand name and reputation is doing online & offline.

If you want to better ways to gauge and measure your seo success take time in following this very simple guide.  If you have further seo tips and tricks feel free to share it on the comment section.


  1. March 14, 2012 at 6:39 am

    This will help when I start using more focused SEO keys for my blog, so thanks for sharing! =)

    • Pak Hou-Reply
      March 15, 2012 at 6:12 am

      You are most welcome Mai

  2. March 14, 2012 at 7:00 am

    Eye opener! Thanks for sharing such ideas.

    • Pak Hou-Reply
      March 15, 2012 at 6:28 am

      it is indeed Stef, thanks

  3. March 14, 2012 at 8:09 am

    for me Google Analytics are quite weird I still don’t see it helps my blog

    • Pak Hou-Reply
      March 15, 2012 at 7:11 am

      just dig deeper and try to understand more about Google analytics Chris

  4. March 14, 2012 at 8:12 am

    Main thing is ROI and traffic. If you are gettign enough traffic from your investment then it’s good for you.

    • Pak Hou-Reply
      March 15, 2012 at 11:17 am

      Interesting opinion Bishwajeet

  5. March 14, 2012 at 8:32 am

    The 5 ways that you have discussed here is relevant and i think many people will be receiving great benefits from it. Thank you so much fir sharing this because I was able to gain new knowledge from it.

    • Pak Hou-Reply
      March 15, 2012 at 12:34 pm

      Glad to know that Liane. We are very pleased to know

  6. March 14, 2012 at 9:04 am

    great tips, thanks. im still finding ways on how to increase traffic :)

    • Pak Hou-Reply
      March 15, 2012 at 12:35 pm

      Thank you Carizza

  7. March 14, 2012 at 10:21 am

    Hi Pak, some great points there especially number 3. Non-branded phrase variations are an area I’ve never looked at.

    Regarding point 5, if you own a one of a kind, branded website and you don’t rank for your own brand then you, or your SEO company, is doing something very wrong :(

    • Pak Hou-Reply
      March 15, 2012 at 12:37 pm

      Hello James, You are completely right, there might be something wrong with your site or the company working on it

  8. March 14, 2012 at 8:37 pm

    SEO is really interesting and there are different ways to know whether your campaign is successful or not. So far, I am happy with the result I am getting from my personal campaign.

    • Pak Hou-Reply
      March 15, 2012 at 12:50 pm

      That’s briliant Lizzie. Happy to hear that . Good Job

  9. March 14, 2012 at 11:39 pm

    I started blogging just so I could practice my writing and photography…with your tips and others around the web, I was able to monetize my blog and am continuing to make it better. Thank you!

    • Pak Hou-Reply
      March 15, 2012 at 1:05 pm

      Good luck with it Matsumoto 😀

  10. March 15, 2012 at 6:09 am

    great ideas here..

    i’m not sure if am doing the right thing for my blog/s..haha..backlinks, keywords, branding, etc..seeing how google webmasters see my blogs, i mean, how google ranks my blog and how they appeal to advertisers, i can somehow say that i’ve done something good to them..but maybe, for SEO-experts, those are yet works of a noobie..hehe

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